Sembly 3.0 Makes Branded Decks and Shifts the Bottleneck

Sembly AI launched Sembly 3.0 on September 8, 2026, an agentic tool that turns meetings, files, and CRM notes into branded PowerPoint and Word files in minutes. The New York firm, founded in 2019, now sells the product as an AI execution layer for client work in 45+ languages, live at sembly.ai. Users type a goal such as “Sell my services,” add a client website, and watch the system pull materials, guess the brand, research the account, and spit out a pitch deck.

The company says manual slide building is finished. The sharper change is quieter: a polished file can now leave the building as fast as a messy client folder can fill it, which makes the folder, not the night in PowerPoint, the thing that can go wrong.

Four Steps From a Blank Page to a Branded File

Sembly’s own walkthrough lists four steps to a branded document. The sequence is closer to a client room than a prompt box, and it is how the 3.0 pitch actually runs.

THE PATH FROM FOLDER TO FILE

• Client setup: A dedicated environment holds that account’s folder, project history, and uploaded reference files.
• Brand kit: Paste the client website so Sembly can pull logo, colors, fonts, and style, then fix anything by hand.
• Document spec: Pick a type, describe the objective, and choose which sources the agent may use.
• Review and export: The branded file appears with sourced sections; you edit in chat, then download as.pptx or.docx.

Meeting capture is a parallel track, not a requirement. Sync Google, Outlook, or an ICS calendar and Sembly joins Zoom, Google Meet, Microsoft Teams, or Webex, then transcribes, labels speakers, and files notes and tasks. Those transcripts can feed the next deck. They do not have to. Uploaded files, stored reference docs, and web research can stand in, which is useful for teams that still block recording bots and risky for teams that let a thin website stand in for the account.

Once a client exists, later jobs get cheaper on input. Brand assets, prior files, and conversation history carry forward, and any teammate with folder access can produce from the same pile. That is the product’s compounding trick. It is also how a bad assumption in week one still looks on-brand in week six.

What Sembly 3.0 Costs on Each Plan

Pricing is no longer sold as a notetaker seat. Sembly 3.0 prices production capacity: how many clients you keep, how many brand kits you store, and how much AI output you can burn. Basic is $17 a month for one person. Pro is $29 per user. MAX is $39 per user, with a three-user floor. Annual billing cuts those rates to $10, $20, and $30 per user, or $120, $240, and $360 for the year if you pay up front.

Credits meter the AI work. Basic includes 2,500 per user each month, Pro 3,000, MAX 3,500. A new workspace also gets a one-time 2,500-credit bonus. Unused credits expire at month end on Basic and Pro, so idle seats do not bank a slide factory. The company does not publish how many credits a full pitch deck costs, which means a heavy week of proposals can still force a top-up even on MAX.

SEMBLY 3.0 SELF-SERVE PLANS

A free trial sits under those paid rungs at $0, with 750 monthly credits, five clients, five brand packages, and one meeting hour. Enterprise is custom, starts at ten users, and adds a success manager, custom contracts, and hosting choices. HIPAA, custom SSO, and an audit log land on MAX and Enterprise. SOC 2 Type II and GDPR cover every plan. On Enterprise, Sembly says it does not use audio, video, or text for model training; other plans get an opt-out. If you are about to pour named-client meetings into generated proposals, that split is part of the buying decision, not a footnote.

Two EY Consultants Spent Seven Years on This Jump

Gil Makleff, CEO and co-founder, and Artem Koren, chief product and technology officer and co-founder, left EY in 2019 after what the company calls a combined 40 years in Fortune 500 consulting. Makleff had scaled UMT Consulting Group until EY bought it in 2015, and earlier led a venture sold to Microsoft in 2006. Koren had been CTO of Visual Trading Systems and, the company says, in the top 1% of senior managers at EY. Both hold computer science degrees from Columbia and MBAs from NYU. They started custom meeting models three years before ChatGPT became a household prompt box.

FROM NOTES TO ARTIFACTS

1. 2019: Makleff and Koren leave EY and start building AI for meetings.
2. 2022: Sembly 1.0 ships transcription, notes, and searchable archives on Zoom, Google Meet, and Teams.
3. 2024: Semblian 2.0 adds multi-meeting chat that drafts client files from call context; SOC 2 Type II, HIPAA, and Microsoft 365 certification land the same year.
4. January 2024: The company says it crosses $1 million in annual recurring revenue.
5. 2025: The platform passes 1,000 companies and 40+ integrations; a Philips SmartMeeting tie-up goes live.
6. September 8, 2026: Sembly 3.0 ships client environments, automated brand pulls, and branded artifact production.

A 2025 StartEngine offering, now closed, is where the firm put later traction on paper: more than 1,000 companies, 10,000+ users, 60,000 company meetings a month across 100+ countries, one million meetings processed, and $143K in monthly recurring revenue as of December 2024. That round raised $392,306 against a $23.09 million valuation. PitchBook lists 24 employees. The 3.0 launch is a category jump from a small meeting-notes vendor, not a giant sliding sideways into slides.

The meeting layer already had a measured claim attached to it. In a June 15, 2023 Google Cloud post, Koren wrote that customer studies showed a 7 percent increase in meeting efficiency and a nearly 50 percent drop in how many people had to attend. That was the old job: fewer people in the room, cleaner minutes. Version 3.0 asks the same archive to write the leave-behind.

Why a Polished Deck Can Still Be Wrong

Koren’s launch line is the honest one, even if it was meant as a boast. He said results track the clarity of the goal, and that is the only limit. It is not. The other limit is whatever the agent is allowed to read: a website that lags the real account, a CRM that still lists last year’s product, a call where nobody corrected the budget, a workspace that can only transcribe two languages at a time even though the marketing page advertises 45+.

With Sembly 3.0, your results are as good as how clearly you can state your goal. That’s all you’re limited by.

Artem Koren, Chief Product and Technology Officer and co-founder, Sembly AI launch

Makleff draws a different contrast. Prompts, he said, make people think about how to talk to AI, while dialogue lets them think about the outcome. That is a real shift for a consultant who would rather name the win than engineer a prompt. It does not check whether the sourced section still matches the contract. Sembly’s own values page says the professional always makes the final call. The how-it-works page puts Review before export. The product already assumes a human in the loop. The speed pitch buries that step; the file format does not.

Early users, Sembly says, save two to three weeks on reports and decks that used to bounce across several desks. That number only holds if the first pass is close. A branded error that looks client-ready is faster to send and slower to unwind than a messy draft everyone already distrusted. Agencies that bill by the hour will feel this in utilization. Teams that bill by the outcome will feel it when a deck cites a need the buyer never said.

Otter in One Column, Gamma in the Other

Public roundups still split this market in two. Meeting tools sit in one list: Otter, Fireflies, Fathom, tl;dv, Granola, and Sembly. Slide tools sit in another: Gamma, Beautiful.ai, Canva, Pitch, Plus AI inside PowerPoint. Sembly 3.0 is an attempt to live in both columns at once, using the meeting archive as the thing Gamma does not keep for you.

Gamma still hands out a free plan with 400 credits at signup and 10 slides per prompt, plus export to PDF, PPTX, PNG, and Google Slides. That is a low door for a one-off deck. Sembly’s door is a client folder, a brand kit, and a paid seat that also records the call. Sembly’s comparison page argues that Gamma, Copilot, and Claude do not carry a persistent client brand kit across users and sessions. That is Sembly’s sales case. The counter is simple: a lot of decks do not need a year of call history, and Copilot already sits inside the PowerPoint file the client expects.

Sembly’s X account, @sembly_ai, still describes the product as a meeting assistant, and it has not posted the 3.0 launch. The last notes from that handle, into late 2025, were Black Friday seats, agenda templates, and EU data residency. The website moved. The public label did not. Until buyers recategorize the tool, it will keep showing up next to Otter, while the slide budget keeps going to Gamma and Canva.

A Research Firm Cut Weeks Off Client Decks

The named early user is Heorhii Tulchyi, chief technology officer at Bell & Holmes, a primary research firm in Limassol founded in 2021. The firm runs B2B interviews in more than 140 countries and says first transcribed results can arrive within 48 hours. That is a shop whose product is already a document: a note, a readout, a slide the consultant forwards to a deal team. If any buyer was going to feel 3.0 immediately, it is this one.

Sembly has fundamentally changed how I prepare presentations and client communications. It has saved my team and me weeks of work and dramatically accelerated how we turn ideas and information into polished deliverables. I haven’t seen anything else on the market quite like it.

Heorhii Tulchyi, Chief Technology Officer, Bell & Holmes

Koren also said customers want to hear how you serve them in their specific world, and that Sembly makes that possible for every account. For a research house, specific means the last interview, not a generic industry page. The client environment is built for that: one folder, one brand, one history, many producers. Junior staff who used to stay late making slides lose the hours. Partners who used to wait on those slides lose the excuse. The hours only turn into better analysis if someone still reads the output against the transcript.

Sign-Off Is the New Bottleneck

Sembly 3.0 is for sale on every paid plan as the same agentic platform, with the limits sitting in clients, brand kits, and credits rather than in whether you are allowed to generate a deck. Professional services is the buyer the about page names, because those firms already live on proposals, QBRs, case studies, and reports. Enterprise adds curator roles so a shared library, not each consultant’s prompt habit, sets the standard.

Makleff’s efficiency claim is easy to grant. A goal plus a URL plus a folder is faster than a blank slide. Koren’s line that manual presentation work is a thing of the past is a slogan. The file still exports under your name. The chat still sits there so you can argue with the draft. The Trust Center still tells Enterprise customers their meetings will not train the model, which is a reminder that the raw material is the client’s voice.

Paste the site, state the goal, and the deck arrives. Then someone who knows the account has to decide whether the branded pages match the last call, because Sembly will not be on the Zoom when the buyer says the number is wrong.