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Conversational AI and Customer Experience Automation: What to Expect in 2021

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Customer Experience Automation

AI has become an integral part of any organization’s work. It can make a positive contribution to brand reputation, cut costs, and even increase profits.

With its help, companies process personal data, consumer preferences, and the history of their interaction. AI builds forecasts of consumer behavior based on this data, what kind of product will be in demand in the future, and much more.

Also, artificial intelligence provides a personalized customer experience. While voice recognition still remains a puzzle to developers who are trying to create an algorithm that will mimic human-like communication as much as possible.

Let’s take a closer look at what trends in customer experience and conversational AI are taking place in 2021 and what to expect in the future.

Conversational AI and Customer Experience Automation Trends

1. Personalized Customer Experience

Because of the fast pace of life, people began to value their time more. We are bombarded with gigabytes of content every day that we can’t process. Therefore, it is tough to capture the client’s attention.

Customers buy on the go, so they want an app-like shopping experience without swamping their phone memories with heavy apps. Some impressive progressive web app examples illustrate that companies convert their websites to PWAs to provide a polished shopping experience and smooth navigation.

In 2021, customers no longer accept a general approach.  Now companies can achieve results with audience segmentation and a personalized strategy. And that’s one of AI capacities.

When collecting data, artificial intelligence allows for analyzing potential and real customers. It lets you personalize everything from content to reviews, recommendations for products and services.

Assess who you are targeting. What are the common interests of the selected group? How many people will receive information?

What’s more, you can go beyond just segmentation. Look for interesting information for the consumers, learn new things about them, and offer a product or service that suits best.

An example of personalized recommendations is the “You may also like” section on the product pages. They are not just random collections of goods but similar products that may appeal to you. You can check it out in the screenshot below taken on the Ariat website.

Ariat

2. The Omnichannel Approach Is Key

In the field of customer experience (CX), we will see more sophisticated customer interaction strategies. Channels for CX are expanding and going beyond just offline or online.

According to statistics, 51% of companies use at least eight communication channels to interact with clients.

In 2020, customer service was complicated by the transition to online trading. It required companies to refine their customer experience approaches and enable an omnichannel experience. With this approach, the customer can interact with the brand via social media and continue communication via phone or SMS.

The company provides a seamless and integrated experience and preserves customer data, so they don’t have to repeat the same thing every time. From the first to the last contact, the user has no friction along the entire customer journey.

3. Chatbots Will Become Smarter

Primitive chatbots are a thing of the past. As companies accumulate more information, chatbots will become smarter. They will need to switch to customer support specialists less and will respond to advanced queries. In addition, chatbots will be increasingly personalized. They will adapt to the individuals to solve their routine tasks.

Chatbots won’t only inform but also take action, and it’s already the case. For example, a client using a chatbot can order food delivery, book a table in a restaurant, or a hotel room.

I provide the screenshot below as an illustration of my words. It is Dom, Domino’s pizza virtual assistant. Customers can save time without browsing the site or downloading a mobile application. Instead, the chatbot will collect and send all the information to the system.

Domino’s

Also, chatbots will develop in the direction of better voice recognition. High-quality systems will be able to understand accents, slang and analyze speech amid the noise. For quick customer identification and additional service capabilities, voice bots will use biometrics technologies.

The most probable trends in bot creation include:

  • the ability to extract and accumulate knowledge from dialogues (i.e., self-learning of chatbots),
  • the power of chatbots to communicate with each other to exchange “knowledge” and “skills”.

Final Thoughts

In the 2020s, AI will integrate more deeply into the customer service infrastructure. Trust in technology will grow, and approaches to using conversational AI in corporations will mature. Thanks to the accumulated data, bots will predict the reasons for support calls, relying on the communication history and personalizing the communication with each client.

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5 Most Common WordPress Errors & How to Fix Them

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Wordpress error and how to fix them

WordPress is a content management system that is slick to use and helps you in building websites and build e-commerce website design. With the help of plug-in architecture and template systems, you can customize any website and create an online store or start your business. However, most businesses hire WordPress experts to solve their web development issues.

Here this article elaborates the common errors that people make in WordPress development along with the solution.

List of Top 5 WordPress Common Errors 

1. The “White Screen of Death”:

One of the cryptic errors in WordPress is White Screen of Death. This error turns your website into a complete white blank with nothing in it. When the site is not loaded properly, then this error usually takes place.

Way to Fix: To fix this error, you need to disable your faulty plug-in. At times, the culprit is your theme and you need to disable the theme and activate the WordPress debug mode- This will let you see the errors directly on a specific page. You can pinpoint the cause of WSoD. Finally, you need to Purge your cache and raise your memory limit.

With the above-mentioned methods, your error would be fixed. Still, if you continue to face the issue, then you should seek assistance from your hosting provider support team.

2. Internal Server Error:

When a foreign issue takes place in the server, the server does not know how to react to it and thus you end up having this issue. Fortunately, there are fewer chances for this error to take place, but whenever you do you can’t just sit back and wait. You need to solve the issue.

Way to fix: .htaccess is the name of the file that directs how your site will communicate with the server. .htaccess file is used to secure your site and to override some default server settings. You need to disable this file, you can find this file in the site’s root directory. There is not any rocket science that you need to apply, just change the name of the file. 

If after changing the name, your server error is resolved then you need to generate a new .htaccess file. For that, you need to go to the Admin dashboard > accessing settings > permalinks. Just click on save changes to generate a new file.

3. 404 Not Found Error:

Any non-technical and any internet user will be aware of this 404 Not found error. It is the most familiar error. This error takes place when the server is unable to request the page. .htaccess file is again responsible for this error as this file handles your hyperlink structure.

Way to Fix: The simplest thing to do is refresh the page. Here refresh means, edit and update the page. You can try changing the permalink and re-upload .htaccess files. The easiest thing to do is create a new file and name it .htaccess. Don’t misspell the name. You can upload the file to the root folder of the site. This way, your 404 not found error will be solved.

4. Error Establishing a Database Connection:

When your site can’t access the database, you will see this error. The database has all content stored, which includes information, posts, pages, and many more. When you are not able to access this important data, your site is not going to function at any cost.

Way to fix: To fix this error, go to the root folder, and access the wp-config.php file. To view or edit, click on the right side of this file. First, you need to check the credentials and see if it’s the same as the exact details. If you find any wrong in the credentials such as hostname, password, or username then correct it and your issue will be resolved.

If the error persists then you need to activate WordPress’s automatic database optimization tool. This tool can repair your corrupted database, and later you can define and save the file. You can run the new script in your browser. You will be asked to repair and optimize the database and finally, your issue will be resolved.

5. Connection Timed Out Error:

When the site takes a long time in loading, then you are highly likely to see this error of connection time out. In this error, the server struggles to load and then give uploading. When the site does not have enough resources for it to function, then this error happens.

Way to fix: You need to apply higher-tier to avoid this error. With higher-tier, your site will have more resources and it won’t need to load more. You need to optimize the speed of your site to avoid this issue. You can also check your theme if that is a hidden cause of this issue.

Conclusion:

If you are planning to use WordPress for your eCommerce website then you should be aware of those above-mentioned solutions to overcome those mistakes. Else it’s better to approach a reliable WordPress Development Company to build your eCommerce website.

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BUSINESS

The Benefits of PPC for Spas

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spa

When it comes to SEO for spas, it is important that you consider the leading search engines and their traffic counts. You need to remember that these websites are not just about business; they are also about showcasing their fine beauty as well as the services and products that they offer. As such, it is important that you have high rankings in all of the popular search engines, which include Google, Yahoo!, MSN and Alta Vista. In order to do this, it is advisable for you to do some paid advertising or SEO for spas.

SEO for spas works in such a way that it will drive a huge number of visitors to your website. These visitors will enter the website through the links that you placed within the different pages of your website. As such, when these visitors click on these links, you will get more chances to earn more revenue. The good news here is that you do not even have to pay for any kind of advertisement in order to get a huge number of people visiting your website. SEO for spas PPC for spas can help you achieve this.

In SEO for spas PPC, you will be able to choose the best keywords that can attract a lot of customers. This will then lead to a series of website traffic that will eventually lead to a higher page ranking. You can also choose other keywords that will target a specific niche or geography. When these keywords are used, it becomes easier to reach a wider audience. In PPC campaigns, it is essential to make sure that you have selected the most effective keywords that will help you gain more customers.

Another benefit that you can get from PPC for spas is the direct communication between you and the customers. With SEO for spas, you will be able to send automatic messages to your customers about special offers, new products, or any other information that you want them to know. This means that you do not have to wait for them to ask you about these things when they are searching through search engines like Google.

With PPC for spas, there is also the option of sending automated queries to these websites targeted for SEO for spas. These websites will get sent with an automated message that is pre-written by the SEO expert. With this, it is easy for you to monitor the progress of these websites that are getting more traffic. You will also know if they are giving out accurate data or not. In this way, you can be sure that you are targeting the right websites to advertise your businesses in.

One of the benefits of PPC for spas is that you can choose to target only those spas that cater to your niche. This way, you are ensuring that you will only be sending messages that are relevant to the customers. This will help you increase the number of customers that you are getting. It is also a good strategy since some of them might end up being your loyal customers later on.

Another benefit that you can get from PPC for spas is that you will be able to get more traffic on your website. This will be very helpful since you do not have to spend a lot of time just on SEO for spas. However, it is important for you to make sure that you only advertise the websites targeted for your niche. Otherwise, you may find out that your campaigns will cost you a lot more than what you expected. This is the reason why you have to be careful in choosing which website to advertise on.

With the help of PPC for spas, you are guaranteed of gaining more customers. In fact, this is one of the effective ways on how you can easily get more income online. There is no doubt that you will have to spend some amount for the PPC services. But in the long run, you will be able to gain a lot from the effort that you have made.

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9 Important Facts About Amazon Product Photography

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9 Important Facts About Amazon Product Photography

Amazon has helped many small businesses flourish by providing a massive marketplace for their goods. Millions of buyers flock to the platform for everything from daily items to luxury trinkets. If you want to earn a steady income and cultivate a strong customer base, Amazon is the right platform for you. However, you need to showcase your products well if you want to stand out on this website. That’s why professional Amazon product photography comes in. Good-quality images will help customers make informed decisions and encourage them to convert. The platform offers a detailed guideline on how to approach customers and you can use it to shoot the best possible images. Here’s a look at some of the most important factors to keep in mind:

1. Amazon Allows Eight Images

Sellers can upload up to eight images on their product page. Experts recommend taking full advantage of this because more images will provide more information. You can shoot pictures from different angles, add a few background elements, or use models to illustrate the product’s utility. While you can get away with three or four images, adding a full set of eight will give you some edge over the competition. That’s especially true if all of your pictures are professional Amazon product photography.

2. The Primary Image Should Be Product on White

There are three distinct approaches to product photography. You can place the product on a white background, add a few interesting background elements, or shoot in real-life conditions. A combination of product on white, creative in-studio, and lifestyle photography will showcase your products from different perspectives, which will help customers make an informed decision. Product on white highlights the item’s dimensions, textures, colors, and size clearly.

3. Images Should Be of High Resolution

High-resolution images look crisp, sharp, and provide a lot of detail. The customers can easily zoom in to look at specific aspects of the product and determine whether it is for them. Professional Amazon product photography includes high-resolution images. Experts use sophisticated cameras and lenses to capture as much detail as possible. They also take the time to edit the images and ensure they are flawless. If the customer does zoom in, they won’t find any distracting elements. Amazon provides strict guidelines on the size and dimensions of the product images. You need to follow them to ensure the product images show up on the search page.

4. The Primary Image Should Provide a Frontal View 

The primary image is the first thing people see when they look at products on the search page or open the product link. This image should be a complete, frontal view of the item as that provides the most information in a single glance. For example, if you want to sell a smartphone, make sure the image consists of the phone with its screen on against a white background. That will immediately grab a customer’s attention and encourage them to click on the product link.

5. Product Pictures Should Convey Accurate Information 

Customer surveys indicate that most modern consumers consider product photographs a more important source of information than text descriptions. Professional Amazon product photography images should showcase the products dimensions, colors, textures, and size as accurately as possible. An experienced photographer will use the right lighting and background set-up to highlight these aspects of your product. They will make sure the color is faithful to the original product and ensure there’s no room for misrepresentation. False or misleading images will compromise your brand’s reputation and draw penalties.

6. Blurry and Unclear Images Aren’t Permitted 

Avoid uploading blurry or unclear images to your Amazon product page. In most cases, these images won’t pass Amazon’s quality assessment. Even if they do, such images will just end up compromising your brand’s reputation. Even DIY photography can be crystal clear and readable because of modern camera technology. If you’re not certain about your skills, hire expert Amazon product photography services for the best results.

7. The Product Should Be the Hero of the Image 

Make sure the product is always the hero of the image. It should stand out and attract attention from prospective customers. There should be no distracting elements or overlapping graphics over the product image. Experts make sure more than 85% of the picture frame is occupied by the product and connected elements. If the customer’s eye goes to the model or some background detail instead of the product, you may need to change the image.

8. Product Shouldn’t Exceed the Frame 

Make sure the product doesn’t exceed the frame size. Professional photographers know how to capture the entire item in the frame and still showcase some details. They will use the right lenses so people can zoom in on different aspects to get more information. If the product exceeds the image frame, it may confuse customers or provide misleading information. You should only exceed the frame if you’re focused on a particular element of the item. For example, if you want to focus on the intricate designs on a hand-carved wooden chair, you can focus on that element let the rest of the chair remain out of frame. However, these images can’t be your primary product photographs.

9. Background Elements Shouldn’t Distract Customers 

Don’t include any sort of distracting elements in the background. All background accessories should tie back to the product in some way and help you convey the right message. Distracting components will reduce the chances of a conversion and may even mislead the customer. For example, if you’re selling cat litter and your primary image is of the litter in a tray, the customer may not be able to identify the actual product immediately.

Hire professionals for Amazon product photography to get the best results. Most experienced photographers are familiar with Amazon and its guidelines. They will make sure your product pictures live up to the guidelines provided by the platform. Their product images will not be rejected and will draw positive attention from prospective customers.

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