Social media is a new way of communication. The new generation prefers virtual interactions to actual ones. Meetings can also be done with a single video-call. Considering this marketing is also done on social media. Business communication is being established to meet the needs of the audience. Social media has been everyone’s go-to-platform for all sorts of promotions. It is popular for its wide reach and cost-effectiveness. Social media is known for its versatility when it comes to content optimization. Hence, many big brands are working hard to have an identity on social media. Social media marketing agency will help you to grow your business through social media.
When it comes to promotion on social media, the size of your business doesn’t matter. You can be an individual designer or a big corporate, having social media will always help you. If you’re someone new to social media promotions understands it’s not only about picture-perfect posts with catchy captions. If done sincerely it can boost your business and expand your audience.
Here Are A Few Tricks To Growing Business Through Social Media:
1. Contests are FUN!!
Social media needs engagement for the audience. What can be more engaging than a competition? There are a lot of contests which you can host. E.g. caption contests, fill in the blank contest, lucky draw, picture post contests, etc. One can get creative with contests as per the need of the business. This will make your audience interact with your social media and they will keep up with all your updates. Also, contests usually end with some winners who get to have some prize which will make them associate your business with the prize. It can be done in various ways. Contests can also make you reach your potential target audience.
Contests are a good way to interact with your audience, but no need for continuous or everyday competition. A fun contest after a regular interval or according to the celebrations and festive seasons can work in your favor.
2. More to See Less to Read
Social media can be an excellent platform to promote information and visuals play a vital role in this. Visuals are not just limited to the pictures you post but also the logo and graphics shared by your company can make an impact. A picture speaks a thousand words hence the posts that you share need to communicate with visuals and captions can support your communication with certain details. Of course, there can be days when your story is elaborate thus needs a wordy caption and that can entice your audience to pay attention to details but regularly visuals should be dominant. Visuals make a lasting impact on human memory and these visuals can be about your product or services. It can provide testimony for your business. Even when your audience is busy reading the caption the visuals will stay in their mind.
3. Don’t Ignore Videos
Most of the time businesses focus on glamorous photoshoots and glossy posts for social media. Although when we think of videos YouTube strikes the mind but social media such as Facebook and Instagram also need videos. They can create audio-visual reminders for your audience. They will be perfect to communicate the story of your business to your audience. You can use it as a trailer or teaser for new announcements. Audience reviews can also be shared through the videos. Facebook and Instagram live can also work in your favor irrespective of the field of your business.
4. Be a Good Listener
Through years of traditional marketing and promotions, businesses are used to being the speaker of one-sided communication. Social media is another game. Here communication is two-way and requires regular dialogue. As a business, you need to be proactive in terms of social media. Through comment sections or even in messages you will be getting queries of your customers, their feedback, and even criticism along with complaints will make its way to you. As a good business, your job is to be active in terms of dealing with such communications. It’s okay if you delay sending a thankful message but when it comes to consumer queries and complaints reply as soon as possible.
5. Provide Value
No one will follow you just because you’re here to sell something. Rather that’s one reason why they won’t follow you. It is your responsibility to provide customers with value beyond the business offerings. Inform them, educate them about how you function. You can even share your beliefs with them. Instead of portraying a perfect image try to have an authentic image. Be candid with your audience and share your opinions not just to sell them but also to connect with them. Provide them with content to which they can relate to. Establish a long-term relationship with your audience. Try to entertain them with the content you provide and have an image that makes your friends for your audience.
Use hashtags to be found. Make new ones that will be exclusively related to your business. Make use of popular hashtags that are most searched or most used. These hashtags will help you reach those who follow hashtags instead of your business. Hashtags will lead to communication in the virtual community. Your hashtags can be used by others as well to relate themselves with you. Now, this will expand your audience base. You will be reaching new customers with hashtags. So don’t forget them.
7. Be Entertaining
Don’t restrict yourself by being just a seller. Earlier when we discussed providing value through your content being entertaining is a way to do so. Be entertaining and have fun with your content, Use humor to your advantage. If memes are working make a few and share them. Use it to your advantage. Try humor or story-telling, something that can be your way of entertaining your audience. Amusing them in different ways can make you more relevant to them.
8. Explore All Tools
Social media platforms provide users with various tools that can be used for different purposes. Some tools can be paid for. Make sure to use and optimize both paid and unpaid tools to make an effective campaign.
Social media is an effective platform for promotions. It boosts your business in various ways. Make sure to acquire as much knowledge as possible with regards to the platform. Take calculated risks and experiment on social media. Make sure you learn and adapt while having fun.