The off-page SEO strategies we talk about today are anything outside of your website or web page that can influence how well you perform online. These include things like links, domains, pages, blogs, forums, and more!
By way of an example, let’s say there is a new restaurant in your area that has lots of positive reviews. They might have a good looking Facebook profile, which includes pictures of their food and self-promotion. They could also have a richly decorated site with menus, photos, and descriptions of all of their products and services. All of these factors combine to create a very favorable impression for the restaurant.
Good impressions like this help the targeted websites (in our case, the restaurant) get “liked” and thus shared by others. This kind of exposure is one of the most important ways that internet users find out about new businesses!
It is similar to what happens when you go into a new store. You gain knowledge about the store and its offerings due to frequent visits from people who work there and media coverage. This information then helps you make decisions about whether to spend your money there or not.
The thing about offline stores is that they use marketing strategies to draw attention to themselves, but it’s always through routes such as advertising or word of mouth. With the internet, it is possible to do some direct advertisement, but the majority of success comes from creating a reputation for yourself.
What is the different types of off page SEO?
When talking about off-page SEO, what kind of strategies you can use to improve your website’s ranking includes anything that doesn’t involve changing or editing content on your site. These are referred to as external links or outlinks.
External links help contribute to your website’s overall search engine optimization by connecting you to other websites via references or linked documents. The more high quality links you have pointing back to your site, the better!
Some examples of outlink opportunities include writing an article on your own site with a link to their site, creating an Instagram account with a link to their website, or publishing a book on Amazon Kindle with a link to their website. All of these things produce natural inbound links for your website which boost your search engine rankings.
There are many ways to pick up new skills and start building external links for your site. You can do it yourself, or get someone who knows how to connect effectively to begin linking away from your web page.
Link building
Link building is one of the most important parts of off-page SEO. This includes things like making sure your website has an adequate in-site navigation, creating solid content to write about, and expanding your online presence by sharing your knowledge on social media sites and through blogging.
But before you start doing any linkbuilding, you’ll need to make sure that whatever site you are linking to exists! If you try to build links for a non-existent page or one with poor quality content, Google will not reward you with higher rankings For this reason, it is very important to do some basic research on potential targets first!
Google even offers a free tool to help you check if there are possible issues with a domain name, such as spam status or copyright infringement. You can find this tool here: http://www.google.com/webmasters/tools/.
And once you have determined that your target domains exist, access to their private web pages is another way to ensure that they welcome outside links. These accounts usually allow you to view all sorts of information such as how many referrals they have, what products and services they offer, etc.
Social media marketing
While having a strong social media presence is important, off-page SEO (also known as external linking or link building) is just as crucial to your website’s success.
Outside links can help direct traffic to your site by passing along relevant content – something that most people these days have a hard time doing without using sponsored posts or advertisements.
By investing in off-site links, you are helping to promote not only your business, but also the linked sites! This is very valuable for their search engine rankings as well. For example, if someone clicks on an article about how to make sure your house does not get flooded then yours would too because of the related topic.
Video marketing
When it comes to off-page SEO, your website’s potential is limited only by your imagination. There are many ways to use media to boost your search engine rankings.
You can add videos to your web pages or create YouTube channels that link back to your site. You can even launch a video business where you make instructional content or promotional videos for other companies.
The possibilities are endless! But remember, just because something has been done before doesn’t mean it will work for your company. Test out different formats and see what gets a response from people and how much traffic they draw to ensure their success for your brand.
Google loves attention so creating engaging, interesting videos that appeal to your audience is the way to go. If your company could benefit from an educational product or tool, turn into a manufacture or distributor of something, or promote a new service, then producing a short video about it is the perfect opportunity to get some links.
Held my interest – Product reviews are one of the best types of videos you can produce. They’re easy to do, require little investment, and often times, the reviewer will agree to cover products for money or free items in return for a review. A couple websites I like to visit for such opportunities are BestBuyAwareness.com and AmazonProductReviews.
These are just examples of sites with offering reviews; there are plenty more out there.
Article marketing
One of the most powerful ways to optimize your site’s performance in Google is something we call off-page SEO or OSEO. This includes things like article marketing, content writing, social media engagement, influencer relations, and more!
Many people get stuck thinking that all these strategies are digital advertising, which they are, but not everyone uses them effectively. Some try random tactics that don’t work and waste money, while others use good strategies that may not produce the results they want.
With so many different types of off-site SEO out there, it can be hard to know what works and what doesn’t. That’s why we have compiled a list of the eight best freearticle marketing sites for you to explore.
We will talk about some of the reasons why and how effective each one is during this section, but first let us take a look at the benefits of doing off-page SEO.…
The Benefits of Doing Offline Marketing Activities
One major benefit of OFF PAGE SEARCH ENGINE OPTIMIZATION (OSEOO) is that it does not cost anything extra to run. There are no paid ads to create and promote, nor do you have to pay someone else to write an article or tweet about your product.
Online reputation management
A rising tide doesn’t lift all boats, but it does push some aside. That’s what online reputation is – a boat that gets pushed away as other people vouch for you or speak well of you.
By having these conversations and creating articles and reviews about your company, they can help restore your image and credibility. They may even bring attention to how poor your service is so people don’t do business with you!
It’s not just positive comments, however. Negative comments also play an important role in keeping your name out of the headlines. People leave comments on websites and social media posts about your business, its owners, employees and services.
These comments range from complaints to slanderous accusations and denials. Some content goes viral and quickly spreads, hurting your brand’s reputation.
Luckily, there are ways to manage this negative feedback. Technology makes it possible to identify sources of negative information and eliminate them. This is called off-page SEO or negative link removal.
Diving into SEO
When it comes to off-page optimization, these are done away from your website or web property, typically via social media, blogs, article writing, and other forms of content creation that help build link popularity to your site!
There are many ways to optimize your online presence, but most focus primarily on changing the metadata (content) about your page or domain. This is important, as this content directly effects how people perceive your site!
However, linking out to external sites is just as important if not more so than altering what’s in the header and footer of your webpage. In fact, doing one can have much better results than both combined!
Linkedin profiles, for example, are some of the best places to find quality backlinks.
Keyword research
A key part of any successful SEO campaign is knowing which keywords to focus on. This is referred to as keyword research. Finding your website’s strongest competition, and defining their weaknesses can help you find new ways to promote yours.
It also helps determine what types of content and optimizations are needed. For example, if your competitor doesn’t have an about us page, then you might want to include one in your site!
Keywords are a very important piece of the puzzle when optimizing your site. They get incorporated into content, URLs, and headers (like your website’s title).
