IPL Digital Rights: Viacom 18 has acquired the rights to broadcast the IPL series in India digitally from 2023 to 2027. In addition, Viacom 18 owns the rights to broadcast special packages for 18 matches each season on a digital platform in India.
Globally, Viacom has won television and digital rights in three of the five international territories, including 18 major cricketing nations.
Viacom has established itself as a leading digital medium in entertainment and sports platforms by bidding higher prices than leading televisions and digital platforms. Viacom is fast advancing towards India’s leadership in 18 televisions due to its wide availability name, important partnership deals and enhancement of popular shows.
Similarly, it has been welcomed by people of Indian descent living all over the world. With this IPL broadcasting rights, India’s largest sports festival will be able to take you to every corner of the country, including the 60 million people who are unable to watch important shows as it has only free channels.
Viacom 18 demonstrates the need to build a digital platform for the future while strengthening traditional television broadcasting. Viacom has the expertise of digital technologists to create the best experience for millions of Indians and international users.
This digital platform will provide each user with the program of their choice through a diagnostic algorithm and Big Data analysis that utilizes a collection of world-class programs.
Viacom 18 enters cricket for the first time after acquiring the rights to broadcast the FIFA World Cup, La Liga, Series A and League 1, badminton, tennis and basketball. Viacom 18 and its sites have become the largest platform for sports in India by acquiring IPL rights.
It’s a great opportunity for advertisers to reach a large, young, very engaged audience.
Nita Ambani about IPL
Nita Ambani, Director, Reliance Industries, said: Cricket and IPL are the hallmarks of the best sport. Identity of the best India. So, we are proud to work deeply with this great game and masterpiece series. Our goal is to bring the best experience of the IPL to cricketers wherever they are. For every part of our country. To all parts of the world.
