As seen with our earlier real estate marketing ideas, creating a strong community around your business is one of the most important ways to grow your practice.
People will trust you more if they know there are other people who believe in you and your company’s products. Your colleagues and peers can also provide valuable insights that help you improve your game.
In this article, we’ll be talking about some easy ways to start building your team. These tips don’t require much money or time, so feel free to give them a try no matter what level of entrepreneur you are.
If you want even bigger results, read through our list of 10 Office Re-Orientation Programs for inspiration.
Buy advertising
The best way to market your real estate business is by owning a TV commercial or full-page advertisement in a local paper, putting up signs, and creating social media accounts for your company.
By investing in these mediums, you will get exposure for your agency and yourself as an individual agent. People will see your ads every day and of course, they are already paying to read the newspaper!
You can also promote through direct mail – something we won’t necessarily recommend since it is expensive, but it definitely works if you have a solid marketing strategy.
We would never tell someone to spend money buying newspapers when they could be spending that money on food or entertainment instead. But believe me when I say that people who advertise in the papers receive positive feedback and their advertisements seem to work.
Create a social media presence
Creating a strong real estate brand means having a solid online presence that people can access at any time to see what you have to offer. This includes developing your profile on all of the major social networking sites as well as creating blogs, business websites, and advertisements to showcase your services and products.
As mentioned before, starting with LinkedIn is a great way to develop your personal real estate marketing strategy. As you grow in the industry, other platforms such as Instagram, Snapchat, and Facebook may also be used for professional development.
Running an active social media account is another way to create engagement and interest in your business. People will look forward to seeing what you have posted while they are browsing or looking through profiles for potential customers or leads.
Make a marketing plan
A few things you can do to promote your real estate business more effectively are defining your target market, creating content to convey your message, investing in advertising media, and finding ways to connect with others in the industry.
Defining your target audience is one of the most important steps in promoting your business. You will want to know who your customers are so that you can focus your efforts on them.
You can do this by looking at statistics about how many people search for homes or how much traffic various websites receive from users seeking information.
By knowing your ideal customer, you’ll be able to work towards them through different channels (social media sites, blogs, advertisements).
Content is another key element in marketing. What kind of content does your business produce? Does it make an impact? Is it catchy and engaging?
Your content should educate and motivate potential clients. It should also be clear and concise without too much fluff.
Distribute promotional materials
As mentioned before, being present in the real estate industry is a great way to gain exposure. Creating a business presence online includes establishing yourself as an influencer through social media sites such as Snapchat, Twitter, and Instagram.
Running a contest or offering tips via your site or YouTube channel are other ways to get engagement and attention.
By actively engaging with others in the field, you’ll not only promote your company, but also contribute something relevant and of value to the community. This will help you connect with your audience and grow your follower base — which means more opportunities for advertising.
Influencers are key components in marketing any product or service so don’t disregard them by forgetting about them.
Host events
Being present in your community is one of the most important things you can do to promote your real estate business. If someone needs help buying or selling a home, they will likely turn to people who have a successful business model!
Hosting an open house event is a great way to attract new potential clients. By having an open house, you are letting everyone know that the owner isn’t using their services at this time, but there are still opportunities for them to find a agent and get representation.
Open houses aren’t just for sellers either – agents often hold open meetings for buyers as well. This gives other agents access to all of your listings and helps them stay up-to-date on what properties are available and how much competition exists for each property.
By hosting these events yourself, you will gain some valuable marketing insights while also promoting your real estate business.
Identify your target market
A key part of real estate marketing is knowing who you are targeting and what their needs are. Who is your ideal client? What types of homes do they admire or want to own, and how can you help them?
You will need to know whether they are looking for an investment property, a home with lots of outdoor space, or perhaps a one-bedroom condo close to the city. If they don’t exist yet, then you will have to develop strategies to create them!
Your clients come from all backgrounds, so it is important to understand where they live now and what type of homes they are exposed to. This way you can position yourself as a solution provider and not just a sales person who happens to be in the real estate business.
By being aware of the areas around you that produce quality results, you can choose to work only in those locations or broaden your scope to include other neighbourhoods.
Distribute listing content
Being present in the real estate market means more than just having a brokerage or firm you work for. You can be an excellent agent without making sales, but that won’t get you very far!
So how do you make sure your name is known within the community? By distributing quality content about homes and the real estate industry to as many people as possible.
This could include writing articles for local magazines or newspapers, hosting interactive discussions at social media sites like Facebook, or creating helpful tips and tricks on websites such as Your-Home-Value.com and Realtor.ca.
By sharing these great resources, you help spread the word about the properties in your area, and give other agents a chance to add your knowledge to their own. A well-known agent will always have lots of opportunities to promote themselves, which are part of the reason they are successful.
Be proactive
As we have seen, being a real estate agent is not like other careers where you can sit back and wait to be approached about your services. Being in the industry means there will always be things for you to do!
As a seller’s agent, you must actively market yourself by putting up signs, distributing flyers, hosting open houses, and talking with potential buyers about their home needs and expectations.
And as a buyer’s agent, you must actively look for homes, call sellers to make an offer, and negotiate on behalf of the homeowner.
There are many ways to promote your real estate business, but none more important than another. By sharing your knowledge and experience, people will trust you and come to you for help.
Real estate agents who don’t get out and meet with others are missing out on opportunities to bring in new clients and grow their business.
