Writing seo friendly content is an ever-evolving process that can seem like a lot of work at times. It is also something that many people start working on later in their writing career because it seems overly complicated.
The important thing to remember about seo content is that it should be written with natural language, focused on offering value to your reader, and oriented towards helping them find what you want to promote.
It’s great if there are some keywords in here and there, but not at the expense of losing readability or basic style. Try thinking about how you would speak about such products and services and apply those same rules when writing online content.
Helpful tips for writing SEO content
Writing with consistency is one of the key components in producing engaging written material. Consistency is also an integral part of ensuring your seo optimized content does not look like every other piece of content out there!
Content that looks too similar to others is easy to lose focus on what it should be – quality content. It could even hurt your site’s reputation because people may think that you don’t take your content seriously or can’t maintain quality.
There are several ways to ensure your seo content doesn’t look too repetitive. You can use different tone, topic, styles, and formats of writing to add variety to your style. You can also make sure your grammar and spelling are consistent across all mediums.
This article will go into more detail about how to write solid seo content using our website as an example.
Examples of great SEO content
Writing with engaging, interesting content is one of the most important things you can do to achieve success online. Your website or article should be focused on luring readers in to want to learn more about your product or service.
Your readability must also be good so that people can easily understand what you are trying to get across. If yours isn’t, then it will hurt your engagement and possibly influence their decision to spend time reading through everything.
Another key part of successful seo content is using appropriate keywords and linking to relevant pages and sites. Looking up your target keywords and seeing how others have done it makes perfect sense.
Touchpoints in your content
Creating engaging content is not just about telling someone what you want them to know, it’s also about ensuring they know how to find out more.
Content should be read both quickly and slowly, and some people may need additional information after reading yours.
This is referred to as a touchpoint.
A touchpoint can be something like calling out an item or slogan, creating a picture or video review, or using keywords with linked bullets.
By incorporating these into your own content, you are helping others find you and connect with you.
Some examples of touchpoints include:
Creating a review
Writing a headline
An argument or topic that is related to your current article
Linked images and bolding are great ways to help push readers to do something else related to you.
Host a webinar
Running a webinar is one of the best ways to inspire new writers or improve your writing skills, or both!
Webinars are very popular these days. People love them because they offer content that other sites don’t- you get an actual “thing” with results (webinar series, courses, and books).
They also help you build your online presence by creating exposure for yourself via YouTube, Facebook, and/or Instagram.
Most people learn more in a live setting than they do from listening to a podcast or reading an eBook. By offering your own insights, you’re expanding their knowledge and helping them connect what they already know with something new.
This article will talk about how to host a successful webinar for your business, market, or product. We’ll discuss ideas, tips, and tricks to make it fun, educational, and inspiring. It’s guaranteed to keep your audience engaged and coming back for more.
Focus on your audience
Writing seo content for SEO is not about writing for yourself, it’s not even really about writing for other people. It’s about writing that resonates with who you are trying to read your article and connect with!
Your style will influence how they perceive you and what you say, so make sure to match whatever tone you want to reach.
Your personal style can be evident through things like your cover photo or profile picture, as well as your decorations and fonts.
Think about it – when was the last time you read an article written in bold, colorful fonts? I bet you cannot remember the times!
Same goes for having pictures and decorations that express your personality. If someone does not know you, they will likely assume the content is written by a robot or computer program instead of a real person.
Content should tell your story, but also be aware of what stories others have told before. You can use their examples, ideas, and thoughts to flesh out yours.
That way, your reader feels connected to you, and you get more exposure for your hard work.
Use the 80/20 rule
The first thing you should do when writing seo content is determine what kind of content your target audience wants to read. What types of articles are they looking for? Are they seeking tips or tools to do something, learn how to do something, or find out who some important people are in their field?
Your article shouldn’t be about just anything, it must be about something that your targeted audience is searching for online. If there’s nothing really interesting being searched for, then why would anyone want to read your article?
That wouldn’t make sense, so don’t write an article about growing potatoes! Even if someone wanted to read that information, they could easily look up how to grow potatoes anywhere.
Create a website layout
Writing seo content is more than just writing about products or services. It’s creating quality content on your site that will attract search engine bots to come back and interact with your site again and again.
The easiest way to do this is by establishing what type of article you want to write and then determining the best place for it on your site.
Your site’s navigation bar can be used to help find the appropriate spot for an article. If there are several pages in the same category, then making one into an “article” could boost its organic SEO.
Use SEO keywords
When writing new content, make sure to include an adequate amount of key words to ensure your content comes across as relevant and interesting.
Your keyword should be included within the first 1–2% of the text matter how long the article is! If your article is longer than two paragraphs, then the second or third paragraph can be focused on your main topic with some additional details.
The more specific your keywords are, the better quality content you will produce that gets optimized using search engine optimization (SEO) practices.
