SEO, or search engine optimization, is an integral part of any successful website. It’s definitely not something that can be overlooked nor underestimated when it comes to growth and success for your site.
With the explosion of the internet as a medium, there are now billions of pages and blogs out there. This means even just having a page with content you hope people will click on and read has very little chance of working.
You have to find a way to get more traffic to your site, which is where optimizing your seo (search engine optimization) becomes important.
Seo isn’t just about making sure your H1 tags are in order either! Taking some time to optimize your title, description, keywords, and link descriptions/urls is crucial to growing your audience and exposure.
There are several ways to improve your seo without too much cost involved, so don’t worry about wasting money if you feel like things aren’t changing as quickly as they should. Some free tools that can help are: Google Keyword Tool, SEMrush, and Yoast.
This article will go into detail on how to start improving your seo and what areas of the game to focus on.
Link your website with other sites
Changing domain names is one of the most straightforward ways to improve your online presence. It is also one of the costliest! By linking your site to others, you increase its popularity and exposure.
By linking your site to theirs, they get credit for that link which brings in new visitors for their site. Your site can be linked to using two types of links: external and internal links.
External links are referred to as backlinks or referral links. These are good quality websites that reference yours so people can visit them too. Internal links refer to content on your site – example: A page about how to do something has an internal link directing users to another page containing even more information.
There are several free tools available that make it easy to find domains and create links. If you have a WordPress site, there’s an app called Yoast SEO that makes adding keywords and improving SEO.
TIP: Add descriptive titles, use targeted keywords, and use appropriate length and tone.
You can take it one step further by picking a domain name that fits your business model and style.
Use the right keywords
When it comes down to it, SEO is just using the right keywords in the right way. There are two main reasons people lose out on traffic due to poor keyword usage.
The first is when they try to get too fancy with their keywords, trying to be funny or creative instead of simply looking for ways to include the most relevant keywords in their content.
This can backfire and hurt your website’s search engine rankings because while having more interesting keywords may make you feel good, Google doesn’t agree. It will punish you by thinking your article isn’t very important so it won’t send as many visitors your site’s way.
The second reason is that some websites seem to use the same exact keywords over and over again, which creates an impression that they are trying to trick Google into giving them higher ratings.
Update your website content
Changing your site’s content is one of the most important things you can do for your seo!
It has been shown time and time again that changing your own content will boost your SEO. By doing this, you are giving yourself a chance to gain more traffic from other sites that may have already done their research and determined that what you had before was no longer relevant.
As an example, say you were trying to get some sales by advertising in the car business for new cars. But someone else came along and changed their menu to include chicken nuggets. You would probably give up and look somewhere else.
So how can you make sure you don’t lose out on potential customers due to content changes? Create original content that adds value to your products or services!
Produce quality content that people want to read
Don’t just throw together random words with no connection. Your readers will quickly tune you out if you aren’t speaking to them.
Your content should be written using easy to understand language and emphasis placed where it matters – to help your audience. Make sure your grammar and spelling are correct, and check yours against those of a professional.
Making your content interesting and catchy is also very important.
Use social media sites
Social media play an integral part in online marketing strategies. With the explosion of the internet, having a presence on all of these platforms is almost a must for any business.
Having a presence means creating accounts you will use to interact with people and sharing content that benefits your business.
By adding some “white hat” link building or SEO techniques to boost your ranking, you can start drawing more traffic to your site.
Encourage commenting and sharing
It is very important to promote your website on other sites by leaving comments or writing reviews. This helps boost your seo!
By promoting your site through social media, blogs, forums and websites, you are letting others know what you have to offer and how good of an experience it was to visit your site.
These sites can link back to you which gives more exposure for your business. People may come from different sources but all refer to the same thing- your company’s web page.
There are many free ways to do this too like using Twitter, Facebook or just creating your own profile. By doing this consistently, you will see results in improved seo.
Use paid ads
Paid search or pay per click (PPP) advertising is one of the most effective ways to improve your online seo! This is when someone pays your business to show their advertisement on a platform like Google, Bing, or Yahoo where people can find advertisements for products and services.
By using google’s toolbox you can create ad campaigns that are more targeted and spend less money if you have a lower budget.
Some examples of PPAs include creating an article marketing website, doing YouTube reviews or in-depth product analyses, or starting a small business and offering your service and products through social media platforms.
Know your audience
It is very important to know who your audience is before you start optimizing for search engines. If you are not sure about who your audience is, then it’s time to do some research!
There are many ways to find this information. You can use stats such as average site visit times, how much traffic each page gets, and whether or not people react positively or negatively when they talk about your website or product. By using these tools, you will be able to determine if there are any patterns that emerge.
For example, if most of your visitors are over 30 years old and live within 10 miles of where they work, maybe focus more on educational content instead of motivational ones. Or perhaps they don’t care too much for products but love reading so add some new books to their library!
By being aware of your audience, you will make the best decisions for your business and improve SEO at the same time.
Adapt to changing trends
Changing your online marketing strategies is what will keep you competitive in the market place. You should not be afraid to try new things out as long as it works for you. This could mean trying new types of social media sites, different advertising platforms, or even altering how you market yourself or your business.
There are many ways to improve SEO and one of the biggest mistakes people make is sticking with something that no longer works. It’s important to evaluate whether or not these changes made a difference and if they are going to help you reach your goals.
