Doing SEO on WordPress is easy if you know the basics of HTML, CSS, PHP, and content marketing. It’s also not too difficult if you are familiar with some of these web development concepts, but it is totally possible to learn them as you go along.
The most important thing about doing SEO on word press is that you have to understand how search engines work. What topics they look for when ranking websites so that people can find your website easily!
This article will go into more detail about different types of SEO and how to do them on Word Press. If you’re already using SEO in your writing then you’ll be able to add another layer onto your site and start receiving traffic from Google and other major search engines.
There are many free tools available to test the on-page seo (the things done on your page like keywords and titles) for various platforms and languages. You should always strive to improve your pages by adding more information, relevant keywords and changing the way you write to use natural language.
Creating content that Google will love
When it comes down to it, SEO is just writing good quality content for your website or blog. The better you write, the more likely people will want to read your material!
Content should be written with the intention of helping others learn or improve something or increase their knowledge in a specific area. It can be about anything; you could write about how to do web design or how to bake the best chocolate chip cookies.
Your audience does not care about what you have to say unless they are interested in it. So, whether you’re trying to grow your online business or just like reading blogs, start writing from strengths and focus on topics that appeal to other people.
Good article ideas include tips and tricks for using certain software, ways to fix or avoid problems when working with computers, lessons in psychology (like motivation, persuasion, and emotion control), and the like. If you’re already writing for an audience, add some value to share.
Linking your site to other sites
One of the most important things to do when doing seo is linking your website to other websites. You can do this via HTML links or using services that help you create external link pages and posts.
By adding these links, with rich content, in appropriate areas of your site, it helps to improve the ranking of those linked-to sites!
This includes posting on related blogs, vlogs, forums, and/or social media sites. By creating an audience, you are providing value for others who want to join your community, thus boosting your own visibility.
Link building is a constant process that requires careful management to be effective. Be sure to mix up the methods you use to build links so they don’t get ignored or worse, discouraged.
Using the right keywords
Keywords are one of the most important parts of SEO, how much they matter depends on two things: how competitive your market is and what you want to achieve with your website.
If there’s only 1 site in your niche then it doesn’t really matter too much whether you use the top keyword or the second highest, but as soon as there are several sites competing for that search term then it becomes more important to make sure yours stands out from the rest!
By adding relevant and appropriate keywords to your content and using them effectively, you can push your web page up the rankings which will bring in new visitors and traffic.
It’s also worth noting that not all keywords perform equally – some work better than others when used correctly. A few tips about choosing your keywords include looking at the competition, reading reviews, and staying within the rules.
Getting those words into our articles and posts is done via either copying and pasting or by using an online tool such as Google’s free word generator. Then we use these tools to find the right balance between usage and length, etc.
Another way to add keywords is through rich snippets – these give your article a little extra ‘value’ and help promote it in the results. There are lots of different types, but the most common are the price and item comparison ones.
Using SEO plugins
There are many free and paid seo tools that can be used to optimize your wordpress site. Some of the most popular ones are Yoast, SEMrush, Google webmaster tools, and Moz.
Yoast is an excellent way to create content that will help promote your website. It has some great features like keyword research, meta description optimization, and page analysis.
SEMRush is similar to google or yahoo search engine quality which determines how well your site ranks in their results. They offer a yearly subscription however, there is a one month trial you can use to check out the service.
Google Webmaster Tools gives you access to all sorts of information about your site, as well as those of other sites that may have listed your domain incorrectly.
Moz is another tool that helps determine what keywords your site is optimized for and how to improve your ranking.
Using SEO tips
When it comes down to business, seo is more than just making your website visible in search engines. It is about getting new traffic that will want to come back to you to read or use your service/product.
Seo can be broken down into three main areas: On-page optimization, off-page optimization, and technical optimization.
On-page optimizations refer to changing or adding content to your site, optimizing your domain name, and editing your meta tags and headers. Off-site optimizations refer to helping your site rank by sharing quality information on other sites and social media. Technical optimizations are things like ensuring your web server is able to respond quickly which helps with better user experience.
This article will go over some of the easier ways to do seo on wordpress.
Off-page SEO
More than just having an excellent website, or using good HTML markup, off-site search engine optimization (SEO) is making sure that your online presence is as complete and up-to-date as possible.
This includes things like ensuring you have backlinks pointing to your site from other websites, creating engaging content to share on social media, and growing your follower base on these platforms so they can spread your message for you.
It also means making sure your privacy settings are clear and easy to access, which will help people link to your site of their own volition.
And finally, it’s important to be aware of any rules put in place by Google and other major search engines to ensure that they don’t penalize your site due to poor quality or outdated information.
Making your website mobile friendly
Since most people are now using their smartphone for almost everything, making your site responsive is an important part of doing seo well. This means that the browser or device can resize the content so it looks good and even works when you have less than perfect internet service.
There are some great plugins that make this easy to do. For example, Yoast SEO already has a plugin that makes sure your pages look decent across all devices.
Understanding the basics of SEO
As seen with the example above, doing seo for wordpress is more than just creating content and publishing it! It’s about making sure your site is mobile-friendly, that your website navigation is intuitive and easy to find, and that you are using keywords in your posts and in your domain name and URL.
By optimizing your site for search engines, people will be able to easily locate you!
That sounds pretty straightforward, right?!
Well, what most people don’t realize is how difficult it can be to get found online. There are so many different platforms and websites where content can be shared and distributed, and it can become very confusing trying to figure out which one gives the best exposure (or “ranking”) for your business or product.
It’s totally normal to feel overwhelmed by all of the info, tips, and tricks for seo.
