Freepik’s Growth and Expansion in 2023
Freepik has experienced a remarkable growth in 2023, as more people turned to online platforms for their creative needs amid the pandemic. The company reported that it has reached over 150 million monthly users, a 50% increase from 2022, and over 1 billion downloads of its assets, which include photos, videos, vectors, PSD, AI images and icons.
Freepik has also expanded its presence in the US, one of its main markets, by opening a new office in New York and hiring more than 100 employees. The company plans to continue its expansion in 2024, with the aim of becoming the leading creative platform in the world.
Freepik’s AI Innovation and Rebranding in 2023
One of the most notable achievements of Freepik in 2023 was the launch of its real-time AI sketch-to-image tool, which allows users to create stunning images from simple sketches in seconds. The tool uses a deep learning model trained on millions of Freepik’s assets to generate realistic and high-quality images based on the user’s input. The tool has been praised by users and experts alike for its innovation and ease of use.
Freepik has also undergone a rebranding in 2023, with a new logo, website design and slogan: “Create great designs, faster”. The rebranding reflects the company’s vision of providing the best quality and variety of graphic resources to its users, as well as its commitment to innovation and speed.
Freepik’s Acquisition of EyeEm in 2023
Another major milestone for Freepik in 2023 was the acquisition of EyeEm, a global community and marketplace for photography. EyeEm has over 30 million photographers and 250 million photos in its platform, which offer a diverse and authentic range of images for different purposes and styles. Freepik has integrated EyeEm’s photos into its library, giving its users access to more premium and exclusive content.
The acquisition of EyeEm also strengthens Freepik’s position as a leader in the creative industry, as it combines the power of AI and human creativity to offer the best solutions for its users.
