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DIGITAL MARKETING

Use of Facebook Ads To boost Your Business

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Use of Facebook Ads To boost Your Business

Most people associate Facebook ads with achieving online goals. That is, he believes that ads on this medium (and on Instagram, of course, which goes along with Facebook) only work when it comes to an e-shop that wants to increase sales or a website that wants to bring more traffic. . Although this tool works very well in these cases, a physical store can help just as effectively.

Below you will find 4 steps that a local business can follow to bring visible results by utilizing Facebook ads. When we say local business, we mean a restaurant, a hair salon, a local clothing store, possibly a patisserie, etc. That is, a business that does not sell anything online and is primarily aimed at the people who live or move around the store of.

Let’s start!

Step 1: Set up the right tools properly

Before the ads on Facebook start, some tools need to be set up (and even set up properly). In this article we will take it for granted that the company already has a professional Facebook page (not your personal profile). If not, stop what you are doing (eg reading this article) and call us at 2107243276 or 2310551107! It is also a good idea to use the Facebook Business Manager tool to create an ad account and a Facebook Pixel. Facebook Page, Facebook Ad Account and Facebook Pixel are three very important tools that we will need along the way to  create advertising actions .

Next, it would be good to calculate the Customer Lifetime Value (CLV), ie the total money that each customer leaves in your business on average. This will help us below to choose the right advertising budget. If you do not know how to calculate this item, if you think you do not have all the data to do it or if you think it is a lot of work and do not want to bother… ok, but the advertising budget will be calculated yolo.

Step 2: Create the target audience

The biggest advantage of digital marketing for small businesses is the opportunities it offers to target the people who are really interested in what they are selling. To identify the target audience (custom audience) put in your mind the ideal customer. What features does it have? How old are you; Where does he live; Does he have children? It works; Is he a student? What does he do; These and many more are some of the features that will help you identify the ideal customer and, consequently, the ideal advertising target group.

Also, keep in mind that different audiences may come to your business for different reasons. For example, if you have a restaurant, a student may come who wants to eat something fast, but a businessman may also come for a business meeting. Or a mom with her children because the place is ideal for this purpose. The better you can identify and describe the different audiences that visit your business, the better you will be able to reach them with the creative and verbal ads you set up, but also with the definition of the audience when creating the ad. .

If you do not know how to get started, it might be best to start by looking at the people who already follow your Facebook Page. By studying the insights of the page you can find information about the gender, age, marital status, level of education, etc., of your followers. Once you have identified your audience, you need to create a custom audience on Facebook in order to start including the right (in terms of targeting) people.

facebook lookalike audienceIn creating the audience you have two options. Either you choose Custom Audience and you choose the elements (demographic and other) you want, or you choose SelectalLookience and let Facebook build an audience with a world that has similar features to those of those who follow your page .

Of course, there are other ways to build your audience, such as targeting a group of people who have left your email or visited your website in recent days, etc. However, Lookalike Audience is a good start.

Moreover, for attracting your page audience and for enhancing the engagement of your visitors of page. You can Buy Facebook Likes. You will get better result after getting more likes on your facebook page.

Step 3: Creat an engagement ad campaign

The goal of an engagement campaign is to make an impact with the post you are promoting. When we say interaction, we mean likes on the post, comments, shares, clicks on the image and more. Facebook’s algorithm will do whatever it takes to get the most out of your Facebook and Instagram advertising for the money you invest.

To do this, do not just press the boost post button because from there you will lose some very important and helpful functions. Take a few more minutes and set up your ad campaign through the Ad Manager platform. This way, for example, you will be able to test your ad on the different audiences you created in step 2. This way you will have enough data to see what works and what does not in each different audience.

The good thing about engagement campaigns is that you can also use them as social proof. Because these campaigns usually get a lot of likes, the people who will see your ad (eg a picture with a dish from the menu you serve in your restaurant) will get the impression that you have a large and loyal audience because the Your ad will have gathered hundreds of likes (based on the advertising budget you will always invest – do not wait with 5 euros you will get 1,000 likes).

As you set up your campaign, don’t forget to use geographic criteria in your targeting. Facebook can create a similar audience based on the characteristics of the users you tell them, however, this does not mean that this audience will be close to your business. If you have a hair salon, for example, you want the ad to play within a 1 mile (maybe) radius of the store. So, this should be included in the targeting, otherwise your hair salon will be in Athens and people in Giannitsa will see the advertisement! You will get plenty of likes in the photo, but in the end no one will come to get a haircut.

Once this campaign is complete, a very targeted audience will be created, which will help you in the next step!

Step 4: Create Facebook Ads for conversions

Once the engagement campaign is complete, Facebook will have created an audience with the people who interacted with your ad. These people are closer to becoming customers because they have already seen your business and have shown a first interest in it. Therefore, the next step is to convert them into customers!

In this step you can get creative with the campaign you choose to set up. However, it is a very good idea to go ahead with a conversion campaign. The conversion campaign or conversion campaign (as you will find it if you have Facebook in Greek) is useful when you want to achieve a specific goal outside of Facebook. For example, you can create an ad that aims to send people to the business website and make a haircut appointment. Or go to the restaurant website and go to the contact page to call the store for a reservation. Conversion can be whatever you define. That is, any action on your website makes sense for your business (visit a specific page,

In order for conversions from the ad to be recorded, you must have Facebook Pixel installed on your page. Facebook Pixel is a piece of code that records some of the actions taken on your website. Thus, Facebook knows whether a conversion has been achieved or not and accordingly optimizes the advertising campaign and shows the corresponding statistics.

 We have come to the end of the article, hope you have like our article and want more amazing articles like this. Then you should visit Social captain for this purpose.

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DIGITAL MARKETING

Reach A Zenith In The Audio-only Social Media App Market By Launching The Clubhouse Clone

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Audio only Social Media App

Every day, we need to look forward to something in the digital era. We all spend a lot of time searching online for services or products. Any sector you take like fashion and style, healthcare consultation, education, etc., the innovations seem to race forward by blending the services with technology. Mainly social media apps are spiking both in popularity and in bringing untapped technical advancements, which pave the way for the affiliate platforms. For example, we can take social audio apps that have seemed to gain popularity. All because of a single app- Clubhouse.

What is Clubhouse, and why the sudden hype?

The Clubhouse is an audio-only social media app that has been making news across various platforms. By allowing people to collaborate, share stories in real-time, the app has been bringing in much appreciation, especially by business professionals. We always talk about something frequently and awe at it because of the exclusivity. Similar to that, the clubhouse app is being the top topic because of its invite-only model and can be made available only on iPhones.

Why is that the Clubhouse App Gaining All The Attention?

Individuals get pulled into odd things. As are we. Since the Clubhouse application is a web recording based stage, clients began paying notice to the application. As of late, Elon Musk’s tweet set off business monsters and everyday citizens to surge towards the Clubhouse application. What was the tweet about?

“On Clubhouse around evening time at 10 pm LA time”- this tweet lifted interest among clients. The application confronted a sharp spike in the quantity of clients when Elon Musk seemed, by all accounts, to be one of the webcast show members. This explains that business magnates like Elon Musk are keen on joining the sound put together stage and offering perspectives to respect various subjects.

The passage of Elon Musk is certainly an incredible acknowledgment for the application. This occurrence plainly depicts that when a plan of action is exceptional, it can draw in quite a few clients inside some time.

It’s the time!

Looking at the trend, many development companies and entrepreneurs have started to try out making a replica of the parent app and giving the experience to everyone. So, if you are one among the army, then this blog is going to be your navigation guide for developing the right and the exemplary Clubhouse Clone app.

Features are the prominent element that will influence both the cost and the success of any app. Without including the right features, the app cannot be successful. If you are wondering about what the right features are, then here you go!

Mandatory features of the app

Create profile:

Users have to register themselves in the app before using it. They have to put the name and their phone numbers. If your app is going to be an invite-only app, then the users must have to book in advance to get invited.

Hallway:

Since it is an audio-only social media app and the experience is like a house party, the features’ name also gets correlated with it. Basically, the hallway is like a news feed to any social media app. Users can view the present chat rooms. The scheduled rooms appear at the top of the hallway.

Rooms:

The feature gives the view of the people’s names in the room and a description of the topic that is going on. The room is similar to the podcast. Users can have the option to listen or mute/leave the room to explore other active rooms. Users can get the information of the moderator, speaker, and audience who are listening to the conversation.

Clubs:

Users can create clubs within the app. It is similar to that of a group chat in social media apps. They can create communities and host any conversations and meetups with other users. There are four types of memberships such as founder, members, admin, and followers.

Notifications:

The feature is straightforward like any app. It lets the user know about the new follower when there is an invite and so on.

Invitation:

For users to send an invite to someone, they must be from the contact book of their phones. Users can also see the people on their contacts who are using the app and search and invite people to use the app.

These features play a major role, and you must add them if you are set to launch a Clubhouse Clone app.

Three Self-Evident Reasons Why Are Audio-Based Apps Trending

Longer Screen Time:

Let’s all face it, we can’t drive or go jogging or indeed can’t roll in the hay with our eyes on the phone. But we can’t say an equivalent for audio-only social media apps. you’ll walk, run or maybe drive while taking note of these apps. These apps add more screen time, thus paving the way for a far better reach for the advertisers.

Welcoming Newcomers:

Voice doesn’t just expand the usage time or the socializing time, but it also caters to over 256 million visually impaired individuals. Though they have been overlooked these years by a voice-based social app, they will leverage this chance and be “social” during a way that they could not have experienced till now.

Better Promotion:

As audio-based social media apps are trending, they open up new ways of advertising also.This type of advertising is often a future trend, because it is more engaging and interactive than image ads or text.

On a concluding note

Cheers! We have come to the end of this blog. If you are ready for clubhouse clone app development with an idea, then the next step is to reach out to us. Join us. Together, we can launch a top-charting app. So, hurry right away to our team.

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DIGITAL MARKETING

How to Market Your Photographs on Instagram

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How to Market Your Photography on Instagram

One of the most popular social media platforms is Instagram through which various users express their views and talents through videos and photos. It is also a platform that is widely used by professional and amateur photographers to show off their talent in photography. For a photographer, Instagram is the best platform to showcase his or her photographs and gain popularity. The more Instagram followers you get, the more popular you will become.

Instagram is also a great platform to promote your business and attract clients and customers across the world. So, if you have not started on this social media platform yet, then you start it doing so right now. Here is how you can market your work on Instagram.

Create your Instagram Account

This is quite a simple and easy thing to do – create an Instagram account. It is an app can be easily downloaded on your phone. Registering to the platform is as easy as registering to other social media platforms. You can create two accounts on Instagram – personal and business. If you are looking at Instagram for business purposes, then you should open a business account that has more features than the personal account.

However, you can also combine both professional and personal accounts together or keep them separate. Instagram allows its users to create multiple accounts and have access to all of them at the same time. To promote your business and keep your personal life restricted to your friends and family, then it is best to keep them separate.

You should also make sure that your bio speaks about you and your work. Also, ensure that it is short and not lengthy. You can take some ideas from other Instagram accounts of photographers if you are not sure how to do so.

What should you Post on Instagram?

The first thing to do before you post your photos on Instagram is to choose the best photo from your collection. Your photos posted on Instagram should be able to speak about your work. You can either edit your pictures or simply put them the way they are. If you are planning to edit the pictures, then you can do so on Instagram itself. But for more professional edits it is best to use your own software.

You can use themes to post your photos on a weekly or daily basis. Using the storyline for uploading photos on Instagram is also very popular among photographers.

How to Increase your Fan Following

If you are looking for some good numbers of Instagram likes, then ensure that you use as many popular hashtags as you can. Using hashtags attracts users who can get access to the photos or posts under those hashtags. If your photos are good and grab the attention of the Instagrammers, then you are surely going to get some huge number of likes.

Instagram needs to be live and active to keep the interest of the followers or other Instagrammers. Hence, make sure that you are posting your photos on a regular basis and also interacting with the followers. The more interaction you have with them, the more they are going to visit your account.

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How Photography is Essential for Digital Marketing

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How Photography is Essential for Digital Marketing

The digital era caused the emergence of different innovations. One of those is digital marketing. The term itself indicates that it comprises all the digital media to conduct marketing tasks successfully. Photography is one of the types of digital media. Photography is a great tool for marketing. However, this is only possible to successfully do marketing when they look good. Photography can help digital marketing to bring the best result. Photo retouching service can be the best way to make photos be helpful in digital marketing. You will know in detail how photography is essential for digital marketing.

Grabs Attention Faster

The intention of uploading photos on a different marketing campaign is to attract people to the product and services. If you write different qualities of a product, give elaborate descriptions of products that may get noticed by only a few people. On the other hand, if you give photos of the product from different angles that will reach more people. To get more focus on the subject you can get a clipping path service so that there are no unwanted things besides the subject that can distract.

Share Information Effectively

Marketing means sharing your ideas and information which you can use to provide people with values to their life. And digital marketing means doing the same using digital tools like photographs. A photograph has a magical power to express more information, more effectively, and efficiently. A photo with a plain background can share the information more effectively than with a distracting background.

Appeals Emotionally

The target of most marketing campaigns is to strike the emotion of the target audience. If they can hit the emotion then they can get an assurance that their service will get sold. And the most striking tool for hitting the emotion of people are photos. People react to a visual more conveniently. There are no better visuals than photos. So, to conduct a digital marketing task, you have to promote with photos.

Increase Engagement

If you cannot increase engagement there is no use of your whole marketing process. The major intention of a marketer should be to engage people with the service. Without engagement, no product will get sold much. The marketing campaign will fail to increase sales. However, you can increase engagement by using captivating photos of your product. People will like and love the product photos on social media platforms.

Boost Social Media Presence

Social media presence has become a part and parcel of modern life. So, the companies also have targeted social media to promote their business. Social media like Instagram works only with photos. 69% of the businesses keep a budget for promoting a business on Instagram. Besides this, there is Facebook, Twitter, Tumblr, and many more that need photos to promote. Photos will boost your social media presence greatly.

Above all, using photography in digital marketing makes you Unique. According to the latest algorithm of Google shows us the importance of being unique in this digital era. The best way to be unique is to use your own photos for promotion. This is the most effective and efficient way of digital marketing.

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