Most people associate Facebook ads with achieving online goals. That is, he believes that ads on this medium (and on Instagram, of course, which goes along with Facebook) only work when it comes to an e-shop that wants to increase sales or a website that wants to bring more traffic. . Although this tool works very well in these cases, a physical store can help just as effectively.
Below you will find 4 steps that a local business can follow to bring visible results by utilizing Facebook ads. When we say local business, we mean a restaurant, a hair salon, a local clothing store, possibly a patisserie, etc. That is, a business that does not sell anything online and is primarily aimed at the people who live or move around the store of.
Step 1: Set up the right tools properly
Before the ads on Facebook start, some tools need to be set up (and even set up properly). In this article we will take it for granted that the company already has a professional Facebook page (not your personal profile). If not, stop what you are doing (eg reading this article) and call us at 2107243276 or 2310551107! It is also a good idea to use the Facebook Business Manager tool to create an ad account and a Facebook Pixel. Facebook Page, Facebook Ad Account and Facebook Pixel are three very important tools that we will need along the way to create advertising actions .
Next, it would be good to calculate the Customer Lifetime Value (CLV), ie the total money that each customer leaves in your business on average. This will help us below to choose the right advertising budget. If you do not know how to calculate this item, if you think you do not have all the data to do it or if you think it is a lot of work and do not want to bother… ok, but the advertising budget will be calculated yolo.
Step 2: Create the target audience
The biggest advantage of digital marketing for small businesses is the opportunities it offers to target the people who are really interested in what they are selling. To identify the target audience (custom audience) put in your mind the ideal customer. What features does it have? How old are you; Where does he live; Does he have children? It works; Is he a student? What does he do; These and many more are some of the features that will help you identify the ideal customer and, consequently, the ideal advertising target group.
Also, keep in mind that different audiences may come to your business for different reasons. For example, if you have a restaurant, a student may come who wants to eat something fast, but a businessman may also come for a business meeting. Or a mom with her children because the place is ideal for this purpose. The better you can identify and describe the different audiences that visit your business, the better you will be able to reach them with the creative and verbal ads you set up, but also with the definition of the audience when creating the ad. .
If you do not know how to get started, it might be best to start by looking at the people who already follow your Facebook Page. By studying the insights of the page you can find information about the gender, age, marital status, level of education, etc., of your followers. Once you have identified your audience, you need to create a custom audience on Facebook in order to start including the right (in terms of targeting) people.
facebook lookalike audienceIn creating the audience you have two options. Either you choose Custom Audience and you choose the elements (demographic and other) you want, or you choose SelectalLookience and let Facebook build an audience with a world that has similar features to those of those who follow your page .
Of course, there are other ways to build your audience, such as targeting a group of people who have left your email or visited your website in recent days, etc. However, Lookalike Audience is a good start.
Moreover, for attracting your page audience and for enhancing the engagement of your visitors of page. You can Buy Facebook Likes. You will get better result after getting more likes on your facebook page.
Step 3: Creat an engagement ad campaign
The goal of an engagement campaign is to make an impact with the post you are promoting. When we say interaction, we mean likes on the post, comments, shares, clicks on the image and more. Facebook’s algorithm will do whatever it takes to get the most out of your Facebook and Instagram advertising for the money you invest.
To do this, do not just press the boost post button because from there you will lose some very important and helpful functions. Take a few more minutes and set up your ad campaign through the Ad Manager platform. This way, for example, you will be able to test your ad on the different audiences you created in step 2. This way you will have enough data to see what works and what does not in each different audience.
The good thing about engagement campaigns is that you can also use them as social proof. Because these campaigns usually get a lot of likes, the people who will see your ad (eg a picture with a dish from the menu you serve in your restaurant) will get the impression that you have a large and loyal audience because the Your ad will have gathered hundreds of likes (based on the advertising budget you will always invest – do not wait with 5 euros you will get 1,000 likes).
As you set up your campaign, don’t forget to use geographic criteria in your targeting. Facebook can create a similar audience based on the characteristics of the users you tell them, however, this does not mean that this audience will be close to your business. If you have a hair salon, for example, you want the ad to play within a 1 mile (maybe) radius of the store. So, this should be included in the targeting, otherwise your hair salon will be in Athens and people in Giannitsa will see the advertisement! You will get plenty of likes in the photo, but in the end no one will come to get a haircut.
Once this campaign is complete, a very targeted audience will be created, which will help you in the next step!
Step 4: Create Facebook Ads for conversions
Once the engagement campaign is complete, Facebook will have created an audience with the people who interacted with your ad. These people are closer to becoming customers because they have already seen your business and have shown a first interest in it. Therefore, the next step is to convert them into customers!
In this step you can get creative with the campaign you choose to set up. However, it is a very good idea to go ahead with a conversion campaign. The conversion campaign or conversion campaign (as you will find it if you have Facebook in Greek) is useful when you want to achieve a specific goal outside of Facebook. For example, you can create an ad that aims to send people to the business website and make a haircut appointment. Or go to the restaurant website and go to the contact page to call the store for a reservation. Conversion can be whatever you define. That is, any action on your website makes sense for your business (visit a specific page,
In order for conversions from the ad to be recorded, you must have Facebook Pixel installed on your page. Facebook Pixel is a piece of code that records some of the actions taken on your website. Thus, Facebook knows whether a conversion has been achieved or not and accordingly optimizes the advertising campaign and shows the corresponding statistics.
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