ICO’s (Initial Coin Offerings) have acquired world-wide fame for raising billions of dollars of funds cost-effectively for startups over the years. The line between success and failure is becoming closer though due to heightened regulations being imposed and greater rewards being offered. While the product is highly important, a right marketing campaign is needed for creating a favourable impression among your investors.
Some Aspects to Focus on While Executing Your ICO Marketing Campaign Are
1. Concentrate On Updating Your Website
Your website will act as the first point of communication with your investors. Do not take shortcuts by copying any WordPress template for cutting down costs. The website acts as the avenue for sharing your project’s vision for building trust among your target audience. Hence, take measures to develop a professional and transparent whitepaper written in an easily understandable form. The outlay of the website must be interactive and easy to navigate. Get your message across through a crisp explanatory video. Entice potential investors through a clear CTA (Call to Action). List the background and achievements of your team members along with their respective LinkedIn profile for ensuring the transparency of the project. Also, add details such as your project vision, company’s roadmap, and a schedule of events for the year.
2. The Critical Role Of SEO
A well-defined Search Engine Optimization (SEO) plan is needed in the form of an on-page and off-page strategy. It will help you in fetching targeted and interested traffic to your website. Make sure your website is SEO-friendly through quality content. SEO has to minimize the presence of negativity or attacks by rivals. Hence, online reputation management is necessary. Absence of an ICO might indicate to investors that your project is either an outright scam or only suitable to exist in the short-term. A thorough SEO strategy is the key to ensure long-term success for an ICO and must never be ignored at any cost.
3. Maintain Healthy Relations With The Media
Utilize press releases for sharing your message to the whole world. It can be done either in-house or a reliable ICO marketing agency can be hired for performing the task. Many free sites are available in the market for publishing your press release for free. Be prepared to pay a hefty premium to get yourself featured in the top-tier websites for getting higher reach and better exposure. Another way to share engaging content is by creating guest posts to be published on popular crypto-friendly websites. Create relevant backlinks to boost your traffic.
4. Use The ICO Listing Sites
Get more credibility and visibility for your project by posting it on popular ICO rating and review sites. Premium sites offer huge exposure and uncomparable reach when contrasted to free sites.
5. Allocate Resources For Paid Ads
PPC (Pay Per Click) is quite a complex method to execute now due to the ICO advertising ban issued by big technology giants such as Facebook, Google, LinkedIn, and Twitter. Banner ads can also be used to feature your message on specialized crypto platforms and networks.
6. Utilize The Potential Of Email Marketing
You can share newsletters, product updates, and other special offers through email marketing campaigns. Though Mailchimp, one of the largest email service providers, has restricted ICO emailing, other competitors are still rendering that service. Get the consent of individuals through an opt-in or a sign-up campaign. Do not share content forcibly as it will damage your brand’s reputation and heavy financial penalties may be imposed limiting your future email capabilities too. You can take help from reputed ICO marketing agencies who may offer their own opt-in email lists to improve your ROI.
7. Manage Your Communities Effectively
Since the crypto community is highly knowledgeable, keeping them in good books is essential for the success of your ICO. Win their trust by sharing engaging content on platforms like Reddit, Telegram, Quora, Bitcointalk, and Linkedin groups to get the much-needed exposure. Hire a well-versed marketing manager to interact with your communities continuously. Word of mouth publicity will also work effectively if done the right way.
8. Organize Bounty Programs
Distributing bounties in the form of attractive incentives and rewards will garner a lot of interest from the investors especially during the Pre-ICO stage. It will assist in keeping stakeholders highly engaged after the offering too. Giving away free tokens through airdropping must be carefully operated as giving too many tokens for free can indicate a scam that impacts your project’s economic viability in the long run.
9. Attend Events And Conferences
Register yourself for popular blockchain events and conferences that will be well-attended by the industry. You can share the details of your pre-offering and post-offering with the leading CEO’s and founders of companies. It is best to execute deals through face-to-face communication. Not attending events would lead your ICO to be a massive failure.
With more regulatory restrictions, bans on advertising, the increasing number of scam projects, and heavy competition, the dynamics strategy of ICO marketing are constantly changing from time to time. An experienced team needs to be hired for driving your message far and wide by optimizing all the available channels at your disposal.