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The Steps to Follow for Establishing a Strong ICO Marketing Strategy



ICO Marketing Strategy-1

ICO’s (Initial Coin Offerings) have acquired world-wide fame for raising billions of dollars of funds cost-effectively for startups over the years. The line between success and failure is becoming closer though due to heightened regulations being imposed and greater rewards being offered. While the product is highly important, a right marketing campaign is needed for creating a favourable impression among your investors.

Some Aspects to Focus on While Executing Your ICO Marketing Campaign Are

    1. Concentrate On Updating Your Website

    Your website will act as the first point of communication with your investors. Do not take shortcuts by copying any WordPress template for cutting down costs. The website acts as the avenue for sharing your project’s vision for building trust among your target audience. Hence, take measures to develop a professional and transparent whitepaper written in an easily understandable form. The outlay of the website must be interactive and easy to navigate. Get your message across through a crisp explanatory video. Entice potential investors through a clear CTA (Call to Action). List the background and achievements of your team members along with their respective LinkedIn profile for ensuring the transparency of the project. Also, add details such as your project vision, company’s roadmap, and a schedule of events for the year.

    2. The Critical Role Of SEO

    A well-defined Search Engine Optimization (SEO) plan is needed in the form of an on-page and off-page strategy. It will help you in fetching targeted and interested traffic to your website. Make sure your website is SEO-friendly through quality content. SEO has to minimize the presence of negativity or attacks by rivals. Hence, online reputation management is necessary. Absence of an ICO might indicate to investors that your project is either an outright scam or only suitable to exist in the short-term. A thorough SEO strategy is the key to ensure long-term success for an ICO and must never be ignored at any cost.

    3. Maintain Healthy Relations With The Media

    Utilize press releases for sharing your message to the whole world. It can be done either in-house or a reliable ICO marketing agency can be hired for performing the task. Many free sites are available in the market for publishing your press release for free. Be prepared to pay a hefty premium to get yourself featured in the top-tier websites for getting higher reach and better exposure. Another way to share engaging content is by creating guest posts to be published on popular crypto-friendly websites. Create relevant backlinks to boost your traffic.

    4. Use The ICO Listing Sites

    Get more credibility and visibility for your project by posting it on popular ICO rating and review sites. Premium sites offer huge exposure and uncomparable reach when contrasted to free sites.

    5. Allocate Resources For Paid Ads

    PPC (Pay Per Click) is quite a complex method to execute now due to the ICO advertising ban issued by big technology giants such as Facebook, Google, LinkedIn, and Twitter. Banner ads can also be used to feature your message on specialized crypto platforms and networks.

    6. Utilize The Potential Of Email Marketing

    You can share newsletters, product updates, and other special offers through email marketing campaigns. Though Mailchimp, one of the largest email service providers, has restricted ICO emailing, other competitors are still rendering that service. Get the consent of individuals through an opt-in or a sign-up campaign. Do not share content forcibly as it will damage your brand’s reputation and heavy financial penalties may be imposed limiting your future email capabilities too. You can take help from reputed ICO marketing agencies who may offer their own opt-in email lists to improve your ROI.

    7. Manage Your Communities Effectively

    Since the crypto community is highly knowledgeable, keeping them in good books is essential for the success of your ICO. Win their trust by sharing engaging content on platforms like Reddit, Telegram, Quora, Bitcointalk, and Linkedin groups to get the much-needed exposure. Hire a well-versed marketing manager to interact with your communities continuously. Word of mouth publicity will also work effectively if done the right way.

    8. Organize Bounty Programs

    Distributing bounties in the form of attractive incentives and rewards will garner a lot of interest from the investors especially during the Pre-ICO stage. It will assist in keeping stakeholders highly engaged after the offering too. Giving away free tokens through airdropping must be carefully operated as giving too many tokens for free can indicate a scam that impacts your project’s economic viability in the long run.

    9. Attend Events And Conferences

    Register yourself for popular blockchain events and conferences that will be well-attended by the industry. You can share the details of your pre-offering and post-offering with the leading CEO’s and founders of companies. It is best to execute deals through face-to-face communication. Not attending events would lead your ICO to be a massive failure.

With more regulatory restrictions, bans on advertising, the increasing number of scam projects, and heavy competition, the dynamics strategy of ICO marketing are constantly changing from time to time. An experienced team needs to be hired for driving your message far and wide by optimizing all the available channels at your disposal.

Also Read:

Social Media Strategy: 4 Simple Winning Steps

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Top 5 Customer Retention Trends in 2021




Costumer retention

Clients are the lifeblood of any company. Without customers, companies can’t earn the income required to stay in business. Companies must attract customers when launching, and they must work to retain customers once they open their doors.

Customer retention is crucial. While many companies prioritized attracting new clients, marketing experts have shifted focus to customer retention, ensuring companies don’t lose clients while attracting new customers. Investing in customer retention can organically boost profits through word of mouth and online reviews from satisfied customers. Read on to learn about some of the best customer retention strategies your business can use.

1. Focus On Increasing Customer Satisfaction.


High customer satisfaction rates are significant because satisfied customers are more likely to produce repeat business. Financial analysts refer to satisfaction rates to determine if your company will meet revenue projections, prompting stakeholders to scrutinize customer satisfaction surveys and prompt management to prioritize increasing satisfaction rates because they understand the value of long-term customers. Customers won’t take a chance getting inadequate service from someone else if they’re happy with the services your business provides.

2. Make It Easy For Clients To Contact Customer Service Representatives.

Service Representatives.

Provide a toll free number for clients to make it affordable to contact customer service representatives (CSRs). Providing a local number and free number for long-distance or international calls ensures you have open lines of communication with customers in any location.

Using a phoneword to create your number is an effective way to promote your business because phonewords or names are catchy and can help boost brand recognition for your business. When potential customers hear 1-877-635-2708 on the radio, they may not remember the whole number, but it’s much easier to remember a plumber’s number if it’s 1-877-FIX-LEAK.

With free call numbers, you can use up to 10 letters to create your phone number. Some custom phone numbers offer free calls from landlines or approved mobile phone companies, making them affordable.

You can also provide fax lines, enable clients to leave voicemails, and supply other communication channels. Letting clients sent emails or text messages ensures they can choose the most convenient communication platform for their needs, increasing the likelihood they’ll contact your company for assistance.

3. Contribute To Your Community.

Contribute To Your Community

Many customers value businesses that invest in the local community. You can raise your profile by sponsoring sports teams or donating funds to build a dog park or addition to your local library. Clients view companies that invest in their community and donate to charity as generous and selfless. Many consumers are more likely to remain loyal to a business contributing to their community’s needs.

4. Offer Special Incentives And Rewards For Returning Customers.

Special Incentives

Many companies focus on enticing deals for new subscribers. It’s common to sign up for cable or a cell phone plan and enjoy an excellent rate for the first year, only to experience sticker shock once your rate jumps when the second year of your contract starts. Instead of emphasizing steep discounts for new customers, reward returning customers with cost savings.

For example, you don’t need to send out a crew to connect existing clients to cable lines. Pass those savings on to your clients with a renewal rebate or send them a loyal customer prize. For example, you could provide returning customers who sign up for a new plan with a free phone case if you’re a cell phone company.

5. Introduce Gamification Strategies.


Satisfied customers are more likely to recommend your services to others, but you can also motivate existing clients to refer to your services by offering financial rewards. If you have a customer rewards program, you could offer customers extra points for referrals. You could also offer gift cards or other gifts, such as free products.

Customer retention enables companies to generate revenue and raise their profile. Investing in customer satisfaction will help increase your customer retention rates. You can also boost your customer retention by providing a toll-free number for clients to use, contributing to your community, offering rewards, and introducing a gamification system to encourage people to refer new clients.


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Why a Cloud-Based Call Center May Be Best for Your Business




Cloud Call Centers

While many businesses still utilize on-premises call center solutions, growing enterprises and modern startups depend on cloud contact centers to achieve business goals. Though both systems offer customer service solutions, many brands feel that cloud call centers provide a better customer experience. With this in mind, it’s easier to focus on brand growth.

If you’re considering a call center solution for your business, it’s easy to feel overwhelmed by the sheer volume of software solutions on the market. To understand why a cloud call center is best for your brand, here’s what you need to know.

Cloud Call Centers Empower Service Agents

When you’re choosing a contact center solution, it’s important to pick one that helps your service agents instead of hindering them. While a fair amount of your customer service strategy depends on connecting customers to the right agent, one component of effective cloud based call center integration revolves around how it benefits your team members.

Since customer service is a high-turnover profession, it’s important to find ways to encourage longer tenures and prevent employee churn. An on-premise solution means that employees have to deal with commutes and stay glued to their desks. Cloud call center solutions, on the other hand, facilitate remote work solutions and help boost agent productivity, employee morale, and team satisfaction.

As long as your sales agents or customer service representatives have a robust internet connection and capable hardware, they can accept inbound calls, place outbound calls, and use live chat functionality. Your agents can also use the cloud contact center solution to review analytics, screen incoming calls, and test advanced features, such as interactive voice response (IVR), call recording, and CRM connectivity.

In some cases, all you require is a strong internet connection that empowers businesses of all sizes, especially if you don’t have an extravagant hardware budget or a traditional phone system setup is too resource-intensive for your current growth trajectory.

Cloud Contact Center Software is More Flexible

Cloud Contact Center Software

In most cases, cloud contact center software provides greater flexibility than traditional inbound and outbound call center setups. Since cloud software systems only require a strong internet connection, a capable router, and the right configuration, they’re easier to install, reorganize, and transport as needs dictate. Plus, many cloud-based communication channels depend on monthly service contracts and different subscription model tiers. As your business strategy expands and shifts, so too can your call center software. The right call center software is scalable and can easily grow alongside general businesses needs.

A small business can implement contact center software that’s scaled for smaller teams and business volumes. Then, as that brand grows and the sales team needs more tools, you can expand your subscription and even request extra dashboard tools such as predictive dialer technology, call routing, mobile app integration, and workflow improvements. Compared to an on-premises solution, this is also more cost-effective. Since your service team can use existing headsets and you simply need to pay for more software licenses, you don’t have to worry as much about major new hardware upgrades. Since these can be pitfalls of your business, it’s useful that a cloud contact center solution can often help keep costs down.

Cloud Call Centers Promote Reliability

When you’re investing in an off-premises system or a cloud call center, it’s important to ensure it performs more reliably than a traditional call center. In many scenarios, it does. Cloud call centers offer compliant call recording assistance, security features, encryption protocols, and more. Plus, cloud systems experience far less downtime in most scenarios.

Whether you’re trying to improve customer loyalty or you need an innovative way to improve customer communication and outgoing calls, it’s reasonable that you’d consider a cloud contact center solution.

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A Step-by-Step Guide for Creating Awesome Printable Jar Labels for Almost Anything




Did you know that organization can actually increase your feeling of relaxation? When your space is visually neat and tidy, it has a positive effect on your mind.

If you’ve joined the label-making craze, you’ve probably developed a taste for an organized space. Did you know that jars–and jar labels–can do wonders for your home or office organization?

Today, we’re going to talk about the steps you can take to create jar labels for everything from thumbtacks to dried beans.

Read on to learn more about how to make the perfect labels for jars and take your organization game to the next level.

Step One: Pick Your Jars

We recommend starting with your jars. This will help you think about both the use of the jars and the size of the labels.

You can find jars everywhere from the internet to the thrift store. You can even reuse things like sauce jars by washing them and removing their original label!

We prefer jars with a smooth surface, rather than an etched or beveled surface. This makes it easier to adhere the labels to them.

Step Two: Decide What Each Jar Is For

What are your jars for? This will impact not only the design of your labels but also the materials you use for the labels.

Jars aren’t just practical. They’re also aesthetically pleasing. Take design into account and match your labels to the rooms you’ll keep your jars in.

If you’re going to need to wash your jars after labeling them, you’ll need waterproof label paper. Alternatively, you can use clear masking tape to “laminate” your labels to your jars, but the finished look isn’t as neat.

Step Three: Find a Great Online Label Maker

There are a number of ways that you can create your labels. Some people prefer to hand-draw or hand-paint their labels. Others may enjoy using chalkboard paint to create reusable labels.

However, there’s a simple solution for creating gorgeous jar labels without all the hassle. Take a look at this free label maker that comes with tons of templates and design options to choose from.

Step Four: Put Your Jars and Jar Labels to Use

Now, it’s time to put your jars and jar labels to use! If you didn’t use label paper to print your labels, you can use mod podge or another crafting adhesive for this step.

Keep in mind that some jars should be labeled after they’re filled. This is most important if you are canning food items. Make sure to go through the canning process and allow your jars to cool and dry before adhering labels to them.

Up Your Organization Game With Jar Labels

When you have an organized home or office, your mind can feel more organized, too. With jar labels, you can find a space for all those little odds and ends–and a cute one, at that!

Online label makers are a game-changer for organized individuals. How else can tech benefit your day-to-day? Take a look at our tech section for news, guides, and interesting facts about today’s technology.

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