If asked to point out a niche market these days, it would be the online grocery service. With the number of people staying at their homes due to the pandemic situation, there is a massive demand for groceries. That direction is the tremendous cause for the unexpected hike in the success of grocery delivery apps like Walmart, Grofers Instacart, etc.
It is the perfect chance for many entrepreneurs, including you, to create a grocery delivery app like Instacart and succeed. Grocery mobile apps, along with social media, are becoming the gateways for finding new products and experiences nowadays. For your clarification, here I’ll present you with some trends that the online grocery market will experience.
Groovy Technology- Supply Chain
People might have been wondering about what a supply chain must be? It is a space consisting of people, organizations, or cities where a product or a service is moved from the supplier to the customer.
There has to be accurate information about what the orders are and what products are present in the storage to maintain good sync between supply and demand. The quality should be of an absolute degree, as social media can be a deadlock. It can be quite a breakthrough if a small insect is found in the grocery item delivered, as it would then be poorly scrutinized on social media. So, to improve efficiencies, it is essential to have live data feeds. An omnichannel experience can be a better option to view and feel the product through the screens.
Exclusive Delivery Options
As we witness the cut-throat competition in the online grocery market, the rivals of this market are differentiating themselves by bringing up different delivery options. One example is the fridge delivery options. This is quite unusual yet interesting. It works like this: Once the delivery executive reaches the doorstep, the customer will receive a notification on the grocery app, after which he will enter the house and will put the groceries into the fridge.
Each step of this would be happening under the vigilance of the home surveillance camera of the user. Because of this, there would be no threat to the delivery worker taking anything.
Another exclusive delivery option is to increase the warehouses in prime locations. For instance, Amazon has started its one and two-hour grocery delivery services by opening various warehouses in essential areas.
Voice Recognized Grocery Shopping
As we are already living in Siri and Alexa’s world, we already know that voice recognition is getting tremendous traction. People are finding it easier to do things using these assistants than typing things. Some businesses have already joined in this, and they are Walmart’s Voice Order, Ask Peapod, and Alexa. Many users already find this to be a natural environment for shopping and are also leading to customer loyalty.
We can already see the enormous growth in this area as the grocery shopping frequency and urge for convenience increase. The only drawback in this so far is that customers don’t get to see their products’ visual confirmation. But it can be overcome in the future by adhering to the latest technology. People have to become used to interacting with their devices for making purchases with Amazon Pantry in the future.
This is a new entry in the trend. It means that the products are delivered to the customer’s home based on a prearranged schedule. It is gaining more traction for individual product purchases rather than many products combined. For example, companies like Gamble and Proctor are selling the razors when required through Gillette on-demand. As shoppers want to simplify the purchases, we can expect this subscription- buying more.
Nowadays, we can see that there is a considerable increase in consumer awareness about their food products. Everyone is intrigued about the health benefits of it and the carbs and proteins they are consuming. We can assume that people will ask for more information than what is given by the retailers. There will be concerns regarding the source of the food product and it’s quality.
Assume that someone needs to order an orange. They will get all the details regarding where it is picked, shipped, and inspected from; how old is that and what was the temperature it was stored to make it conducive, and many more. Customers have all the information right from planting to warehouse delivery at their fingertips. All the questions that can refrain the customers from buying the product will be answered.
Big data is what plays a key role here. Once the barcode is scanned, all the customer’s queries relating to a particular item can be answered.
As a final note,
we can see that the grocery industry is holding many such innovations in the future. To get along with the trend, better not delay but dive in to invest in the on-demand grocery delivery app solution. The right time is here. So hurry now to lead the grocery delivery industry!