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Online Business Directories you Should be Listed on

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online business directories you should be listed on

If you want your business to be listed within niche based categories then, the business directories website is the right place for you. There are hundreds of free and paid local listings sites available. You can improve your business’s online visibility and its search engine rank. business listing site for USA are one of the fastest ways these days to connect to the customers faster.

There are numerous online business directories available, but you have to go for the best and the relevant one to increase your business ranking online. Here we will discuss 10 different business directories. This will assist you in choosing the best one without wasting your time on research.

1. Yelp

Yelp is one of the most known local listing sites.  Yelp will help consumers in finding local businesses. You must claim your listing on it, to take advantage of the benefits that they provide.

You can avail their Yelp Business accounts; it is a suite of free tools. This suite will allow you to communicate with the customers both privately and publicly. You can also track the number of business profile viewers. So what are you waiting for? Create a Yelp account and start your journey towards success.

2. Google My Business

Listing your business on Google My Business is considered as a basic requirement of online marketing. It provides you a vast range of benefits to your business. If you want to grab the attention of the majority of the internet users towards your business offers, then you should have an optimized Google My Business listing.

 As Google is the world’s largest search engine that is why Google My Business will make sure that you receive your targeted audience to increase your web traffic.

3. Binge Places

Binge is the default search engine for Edge and Internet Explorer. So you cannot neglect the fact that if you want a better search engine ranking of your business then you should consider binge for listings.

If your business is already not listed here then go to Bing Business Portal and do it. It is also the second most popular search engine after Google My Business.

4. Yahoo

Yahoo is the third most popular search engine. Adding your business to Yahoo Local will provide you a lot of targeted audiences. Free local listing provided by Yahoo will enable your businesses to display the addresses, website URL, and phone numbers.

You can also list the products, services brands, and more using this local listing site. If you are going to avail its premium version then you will get the business description, online coupons, photos, and taglines.

5. Foursquare

If you are using Foursquare as your listing site then, people will be able to check-in to your business, leave tips, write comments and share information on Facebook and Twitter. Keep one thing in mind that it relies on a mobile app, and it is a location-based social network.

You can easily gain access to analytics about potential customers, and give them special offers to new customers. It allows businesses to edit their information.

6. HighFive Listing

HighFive Listings is one of the best USA business listing sites. It will be more beneficial to your local business than any other marketing tactic. It’s main objective is to empower the small businesses so they can become more successful in the local market. It provides every local business an opportunity to get listed on their site and start a thriving journey.

Hundreds of businesses have achieved their goals by listing their business with HighFive Listings, since 2009. If you really want to dominate the competition in your area and category then, the experts at HighFive Listings will provide a comprehensive and a flexible range of online marketing strategies.

While other local listing sites might make your business more visible but HighFive Listings will make sure that you look good through your business website. Their main objective is to optimize your business ranking and generate leads. In this way your business can dominate the local searches and get more traffic than ever.

They will also design some good brand awareness campaigns, these campaigns will make it possible for your customers to know your products and services better. So what are you waiting for? If you really want your business to be listed on the first page of all the local search engines then be confident enough to contact HighFive Listings.

7. Yellow Pages

Yellow pages were once a company that used to drop off yellow tomes on your doorstep. Now they have moved their listing site online. It also offers coupons, regular blog posting and provides listings for huge variety of industries.  All these efforts will drive internal link equity towards their directory pages.

Claiming your business in this listing is definitely free of cost. You can expect a great turn out in terms of achieving web traffic, because million of people visits their site every month.

8. Chamber of commerce

This local listing site provides the most robust listing of businesses online. They give you a lot of options to rank your business like you can use free listings as well as paid ad-options and they also provide educational articles.

The monthly traffic of the site is quite huge, so you can expect a nice amount of traffic. Moreover, they have over 2 million business members, you should definitely consider it as a suitable option.

9. HotFrog

HotFrog allows businesses to avail this free commercial web directory. It is an online marketing platform for small businesses. You can easily categorize your business website regionally and topically.  Anyone doing business with a physical address can use their listing for free.

10. Nextdoor

Nextdoor is a viable business directory from the past few years. Their most of the members share business recommendations on the site, that’s why it has a highly engaged user base. You can reach your customers by using its advertising options or business post option absolutely free of cost.

 

 

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Effective Strategies for Enterprise SEO

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Digital marketing has become more prevalent and powerful than traditional marketing techniques in many ways. The affordability of digital marketing enables small businesses to create engaging and far-reaching campaigns like large companies. SEO strategies and tools provide insights into the best practices that make online marketing effective.

Having a comprehensive SEO strategy is critical to maximizing digital marketing efforts. Enterprise SEO solutions enable companies to improve their search engine rankings on search engines results pages (SERPs), grow their target audience, and increase conversion rates among online searchers. Continue reading to learn some of the most effective SEO best practices and strategies.

Enterprise Website Optimization

Enterprise Website Optimization

Enterprise sites are one of the main ways large companies sell products. However, large websites are often difficult to navigate and too time-consuming for business users to manage themselves.

Enterprise site optimization is one of the most important aspects of a comprehensive enterprise SEO strategy. Site and page optimization is the process of improving the crawlability of your enterprise site by making sure your site is navigable and the internal links are functional.

Your enterprise website is the digital face of your company. Site SEO is a tool that will help your company make great first impressions with your enterprise website.

Content Marketing

Content marketing has become one of the best ways for companies to increase their online authority and visibility. Blogs are the most popular content marketing material, but not everyone has dreams of being a blogger.

If creative writing isn’t one of your strong suits, it’s a good idea to hire an enterprise SEO agency to help you with your content creation needs. SEO content writers are adept at using relevant keywords to help content rank higher with search engines. Furthermore, they employ content management systems that help them plan, organize, and disseminate content on multiple platforms in a timely fashion.

Social Media Marketing

Social Media Marketing

When you think of social media, you might think of it as a tool that helps people connect and share their experiences. However, social media is also the best way to improve your online presence, manage your brand reputation, and connect with potential customers.

Both small and big brands use social networks to engage with potential customers and build their target audience. By developing a consistent social media presence, you can become an influencer in your industry and affect the direction of your market.

Link Building

Link building is one of the most common practices for improving a company’s organic rankings. Link building is the practice of getting content creators to link anchor text in their blog posts back to your enterprise site or blog page.

Getting backlinks can be a problem for smaller companies as they often don’t have the domain authority to make swapping links beneficial. However, by outsourcing your content creation to an enterprise SEO agency, you get access to that company’s link-building partners.

Keyword Research

Keyword research is one of the most important enterprise SEO services. Strategically using keywords will help your content and enterprise website rank higher in searches. Keywords enhance the authority and relevance of your content, helping grow your target audience and drive organic traffic.

Local SEO

One of the great things about SEO is that it gives smaller companies a fighting chance against large companies in their market area. Small businesses have much smaller budgets than large enterprises. However, local SEO helps smaller companies to increase their visibility and gain a competitive edge over national brands in their local area.

With the right SEO processes, you can improve and increase online visibility, organic traffic, user experience, and enhance enterprise marketing. It’s affordable enough for small companies and effective enough for large enterprises. Content marketing, link building, social media, and keyword usage are critical to maximizing SEO efforts. Due to the prevalence of online shopping, blogs, and social media, SEO is as integral to your company’s success as excellent customer service.

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Conversational AI and Customer Experience Automation: What to Expect in 2021

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Customer Experience Automation

AI has become an integral part of any organization’s work. It can make a positive contribution to brand reputation, cut costs, and even increase profits.

With its help, companies process personal data, consumer preferences, and the history of their interaction. AI builds forecasts of consumer behavior based on this data, what kind of product will be in demand in the future, and much more.

Also, artificial intelligence provides a personalized customer experience. While voice recognition still remains a puzzle to developers who are trying to create an algorithm that will mimic human-like communication as much as possible.

Let’s take a closer look at what trends in customer experience and conversational AI are taking place in 2021 and what to expect in the future.

Conversational AI and Customer Experience Automation Trends

1. Personalized Customer Experience

Because of the fast pace of life, people began to value their time more. We are bombarded with gigabytes of content every day that we can’t process. Therefore, it is tough to capture the client’s attention.

Customers buy on the go, so they want an app-like shopping experience without swamping their phone memories with heavy apps. Some impressive progressive web app examples illustrate that companies convert their websites to PWAs to provide a polished shopping experience and smooth navigation.

In 2021, customers no longer accept a general approach.  Now companies can achieve results with audience segmentation and a personalized strategy. And that’s one of AI capacities.

When collecting data, artificial intelligence allows for analyzing potential and real customers. It lets you personalize everything from content to reviews, recommendations for products and services.

Assess who you are targeting. What are the common interests of the selected group? How many people will receive information?

What’s more, you can go beyond just segmentation. Look for interesting information for the consumers, learn new things about them, and offer a product or service that suits best.

An example of personalized recommendations is the “You may also like” section on the product pages. They are not just random collections of goods but similar products that may appeal to you. You can check it out in the screenshot below taken on the Ariat website.

Ariat

2. The Omnichannel Approach Is Key

In the field of customer experience (CX), we will see more sophisticated customer interaction strategies. Channels for CX are expanding and going beyond just offline or online.

According to statistics, 51% of companies use at least eight communication channels to interact with clients.

In 2020, customer service was complicated by the transition to online trading. It required companies to refine their customer experience approaches and enable an omnichannel experience. With this approach, the customer can interact with the brand via social media and continue communication via phone or SMS.

The company provides a seamless and integrated experience and preserves customer data, so they don’t have to repeat the same thing every time. From the first to the last contact, the user has no friction along the entire customer journey.

3. Chatbots Will Become Smarter

Primitive chatbots are a thing of the past. As companies accumulate more information, chatbots will become smarter. They will need to switch to customer support specialists less and will respond to advanced queries. In addition, chatbots will be increasingly personalized. They will adapt to the individuals to solve their routine tasks.

Chatbots won’t only inform but also take action, and it’s already the case. For example, a client using a chatbot can order food delivery, book a table in a restaurant, or a hotel room.

I provide the screenshot below as an illustration of my words. It is Dom, Domino’s pizza virtual assistant. Customers can save time without browsing the site or downloading a mobile application. Instead, the chatbot will collect and send all the information to the system.

Domino’s

Also, chatbots will develop in the direction of better voice recognition. High-quality systems will be able to understand accents, slang and analyze speech amid the noise. For quick customer identification and additional service capabilities, voice bots will use biometrics technologies.

The most probable trends in bot creation include:

  • the ability to extract and accumulate knowledge from dialogues (i.e., self-learning of chatbots),
  • the power of chatbots to communicate with each other to exchange “knowledge” and “skills”.

Final Thoughts

In the 2020s, AI will integrate more deeply into the customer service infrastructure. Trust in technology will grow, and approaches to using conversational AI in corporations will mature. Thanks to the accumulated data, bots will predict the reasons for support calls, relying on the communication history and personalizing the communication with each client.

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5 Most Common WordPress Errors & How to Fix Them

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Wordpress error and how to fix them

WordPress is a content management system that is slick to use and helps you in building websites and build e-commerce website design. With the help of plug-in architecture and template systems, you can customize any website and create an online store or start your business. However, most businesses hire WordPress experts to solve their web development issues.

Here this article elaborates the common errors that people make in WordPress development along with the solution.

List of Top 5 WordPress Common Errors 

1. The “White Screen of Death”:

One of the cryptic errors in WordPress is White Screen of Death. This error turns your website into a complete white blank with nothing in it. When the site is not loaded properly, then this error usually takes place.

Way to Fix: To fix this error, you need to disable your faulty plug-in. At times, the culprit is your theme and you need to disable the theme and activate the WordPress debug mode- This will let you see the errors directly on a specific page. You can pinpoint the cause of WSoD. Finally, you need to Purge your cache and raise your memory limit.

With the above-mentioned methods, your error would be fixed. Still, if you continue to face the issue, then you should seek assistance from your hosting provider support team.

2. Internal Server Error:

When a foreign issue takes place in the server, the server does not know how to react to it and thus you end up having this issue. Fortunately, there are fewer chances for this error to take place, but whenever you do you can’t just sit back and wait. You need to solve the issue.

Way to fix: .htaccess is the name of the file that directs how your site will communicate with the server. .htaccess file is used to secure your site and to override some default server settings. You need to disable this file, you can find this file in the site’s root directory. There is not any rocket science that you need to apply, just change the name of the file. 

If after changing the name, your server error is resolved then you need to generate a new .htaccess file. For that, you need to go to the Admin dashboard > accessing settings > permalinks. Just click on save changes to generate a new file.

3. 404 Not Found Error:

Any non-technical and any internet user will be aware of this 404 Not found error. It is the most familiar error. This error takes place when the server is unable to request the page. .htaccess file is again responsible for this error as this file handles your hyperlink structure.

Way to Fix: The simplest thing to do is refresh the page. Here refresh means, edit and update the page. You can try changing the permalink and re-upload .htaccess files. The easiest thing to do is create a new file and name it .htaccess. Don’t misspell the name. You can upload the file to the root folder of the site. This way, your 404 not found error will be solved.

4. Error Establishing a Database Connection:

When your site can’t access the database, you will see this error. The database has all content stored, which includes information, posts, pages, and many more. When you are not able to access this important data, your site is not going to function at any cost.

Way to fix: To fix this error, go to the root folder, and access the wp-config.php file. To view or edit, click on the right side of this file. First, you need to check the credentials and see if it’s the same as the exact details. If you find any wrong in the credentials such as hostname, password, or username then correct it and your issue will be resolved.

If the error persists then you need to activate WordPress’s automatic database optimization tool. This tool can repair your corrupted database, and later you can define and save the file. You can run the new script in your browser. You will be asked to repair and optimize the database and finally, your issue will be resolved.

5. Connection Timed Out Error:

When the site takes a long time in loading, then you are highly likely to see this error of connection time out. In this error, the server struggles to load and then give uploading. When the site does not have enough resources for it to function, then this error happens.

Way to fix: You need to apply higher-tier to avoid this error. With higher-tier, your site will have more resources and it won’t need to load more. You need to optimize the speed of your site to avoid this issue. You can also check your theme if that is a hidden cause of this issue.

Conclusion:

If you are planning to use WordPress for your eCommerce website then you should be aware of those above-mentioned solutions to overcome those mistakes. Else it’s better to approach a reliable WordPress Development Company to build your eCommerce website.

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