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Is Meme Marketing A Trend Or A Budding Marketing Approach?

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You have seen em’! You have laughed because of em’! You have shared em’!

Now it’s time to use their power and put it to good use!

If you haven’t been living under a rock, you would probably be familiar with what memes are and the potential marketing power they hold.

But if you don’t have a good knowledge what memes are, that’s okay too. We’ll start from the basics and explain all you need to know about the world of memes and how various companies and marketing agencies have been using it to increase consumer engagement for the most part of the last decade.

What is a Meme?

A meme can be an image, a short video, or even a text which can be sent and shared over the internet. A meme is mostly humorous in nature but they can even have a satirical value or any other cultural or social impression associated to them as well.

You probably would have seen a picture with texts on it, circulating of various social media platform as well as messaging apps, basically any platform that supports sending images. Chances are that image or video was also a meme.

Memes are one of the most popular phenomena of the 21st century. Since the invention of the internet, memes have been around for the most part, but they got their share of exposure and user engagement in the beginning of the previous decade. In fact according to Google Trends back in 2016, the word meme was searched more times than Jesus, which had held this position since 2011. (Farber, 2016)

How Memes Can act as a Potential Marketing Platform?

The fact that an average person spends more than 2 hours of their daily screen time on sharing looking at memes, gives you an idea of how popular the exposure through memes are, and the marketing potential it holds.

Marketing in its fundamentals focusses on promoting the business and establishing a relationship with the customers. This is where meme marketing steps in to ease up and at the same time boost this process.

People look at memes as a means of relieving stress because it has an endless supply of humorous content which the reader relates to. People also tend to have natural habit of sharing the memes they like with their friends and family who then might pass it onwards. Thus a meme which was published at one place can be viewed at many places where people use the internet. This gives meme marketing individual a wide spread potential of customer engagement.

It has also been noted that due to the nature of the algorithm followed by the popular social media platforms, people mostly see the content similar to the ones they already would be following. Thus this, allows the marketer to classify and approach those people who fall under their targeted demographic of potential customers.

Meme marketing brings in the traffic to a website, where the people visiting are genuinely interested in the product or services offered at the website. Hence the quality of business promotion and client relationship established through content marketing will have a better chance of generating profits.

How is Meme Marketing Done?

Now that we have explained what meme marketing is, and what it does, let us now have a look at how you can get into this creative modern marketing approach.

The basic goal of meme marketing is increasing customer engagement and business promotion through memes. This can be done in two ways:

  1. By approaching popular meme pages
  2. By creating your own account and publishing content on it.

The first method requires, approaching the various popular accounts that have a huge number of followers and publishing memes which are related your business on their pages. This will be sponsored content but the business generated through it overcomes that cost in no time. This kind of meme marketing allows a business, to benefit from the number of followers or the audience of the already established meme accounts. This will be beneficial over the second option because it will reduce the time taken for increasing the reach of your own account. On the other hand, it doesn’t give you total freedom to publish the kind of content you want, as you cannot go for publishing solely promotion based content. Instead in order to have the best effect the content would need to be humour based so as to abide by the nature of content already being published by the host account.

The other method is creating and maintaining an account under your own business name on all social media platforms where you wish to do your promotions. On each social media account, you will have to publish quality content which the audience would like and that will increase the number of followers you have and as a result the organic traffic you generate on your website. But building up the number of audience members and the followers from scratch might take some time in the beginning. However, having your own account gives you total freedom to post content which is totally promotional as much as you want.

You may even use an approach which combines the above two methods, and get already established accounts to post contents which leads the audience to your account. This will give you the benefit of both techniques, as it would increase your number of followers all the while getting organic traffic to your website and increase your rankings as well as profits.

What you Should Think About?

When it comes to increasing your brand awareness through memes, it is very important to know what kind of audience you want to target. As everyone’s sense of humour is different and there are a lot of accounts that cater to them. Associating your company with an account whose usual content doesn’t align with the values and views of the company can have a negative effect among the stakeholders.

There’s a fine line between humorous and offensive content. This means that, though it is necessary that you post content which is not all promotion based and is humorous in the eyes of the readers, it is also important that you keep an eye on the sentiments of people which might get hurt due to some specific kinds of humour. Thus meme marketing requires constant monitoring and the analysis of the feedback.

In summary, Meme marketing is a recent trend which has solidified its presence as an effective digital marketing strategy. That being said, it cannot compete with the traditional methods of marketing analysis which have been in practice since decades, but it can definitely be an effective way to increase you brand awareness and consumer engagement, with proper supervision. Meme marketing gives a company a youthful image and brings in new customers without having to invest a lot into it.

BUSINESS

Which One Is Easier: Forex Or Stocks?

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Forex Or Stocks

It’s a common question about which market is easier: Forex or stocks? Forex is the world’s number one trading platform. The daily trading volume in Forex is approximately $6 trillion in trillions of dollars. Traders can work on the conversion of one currency to another. In Forex, traders buy a currency and sell it when its value increases or decreases. In this way, traders get a profit.

The stock market is also popular. Its daily trading value is $200 billion. Many traders get a profit from stock trading. The traders work to buy or sell a stock and profit if its value increases. Stock, also known as a share, is the trading unit. Forex trading brokers in South Africa is very easy. The trader can start trading on the South African stock exchange.

The Distinction Between Forex And Stocks

Forex and stocks work on the same principle. The traders can profit from the market if they have learned and have the skills to trade in a particular market. The Forex market works on currency pairs such as USD/JPY or AUD/AUS whereas stock works on shares. Here are some differences between Forex and stocks.

Market Trading Hours

The forex market is global, and traders can access it from any part of the world. Major currencies are available all day long. It works five days a week. The time zone is different for each country. When the one-time zone closes, another time zone will open. Such as, when the time zone in Sydney closes, the time zone in London will be at its peak. One time zone can also be matched with another country’s time zone.

Whereas stock of time zone is limited. Companies list their time zones for their traders, and traders can perform trading in that particular time zone. The stock exchange market is available for 8 hours a day.

Volume

Trading volume is also different for both markets. The Forex daily trade is $6 trillion, whereas the stock exchange market works on $200 billion trading in a day. There are a lot of advantages to working with a high-volume market. The Forex market can perform trading operations more easily than the stock market. Traders can get a high profit in the forex market compared to the stock market.

Liquidity

High liquidity is also associated with high volume. Forex provides high liquidity to its traders, which means traders can trade at lower transaction prices. But tight spreads are associated with high liquidity. Forex provides a lower spread with liquidity. Because it cannot be purchased and sold as readily as a stock that trades in huge volumes, a specific stock that does not trade inadequate volume would have low liquidity.

Conclusion

Beginners should study the differences between the Forex and the stock market. Both markets have their benefits. Traders should consider all these factors before entering any market. The trader should also make a decision on the available investment, what your goals are, and which trading style would suit you.

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Remote Human Resources Strategies

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Resources Strategies

As the pandemic hit, working from home became the go-to solution to prevent virus outbreaks and increase employee safety.

Remote working does come with organizational challenges, however, and it is up to the HR department to create an environment that facilitates remote communication, collaboration, recruitment and training, and employee wellbeing – among others

Let’s look at what HR professionals can do to help their organizations set up a productive remote work environment:

10 Key Steps HR Departments Should Take for a Smooth Transition to a Remote Setup

From adopting new policies to choosing the right platforms, these are the 10 tactics to employ when transitioning to a remote setup.

1) Evolve the Existing & Adopt New HR Policies

As you might expect, the way you communicate, track performance, clock in and clock out, as well as a great many other practices will change when you go remote, and so should the policies that are guiding them.

The first policy to consider is which roles are eligible to work outside the corporate offices.

Next, HR professionals recommend focusing on the policies that guide remote communication as the foundation of effective collaboration and productivity. Communication guidelines should govern how and how often team members exchange updates and information. This can also include setting clear guidelines around the use of various communication platforms, from emails to instant messengers.

Then there are the question of flexibility including work hours and employee accessibility, tech and tech stipends, recruitment policies and so on. Bottom line, assess all the existing guidelines to see which ones can remain relevant and which ones need to evolve.

2) Invest in an HRMS

Evolving company policies is the first step to building an infrastructure to support your remote or hybrid teams. The next, and equally as important, are the platforms where these policies will take effect.

Cloud-based human resources management systems (HRMS) will help you manage employee records, generate data on workforce trends, and provide a centralized system for accounting and finance teams. It can also be used to manage payroll and even analyze employee performance data.

The HRMS will provide your HR department with a virtual environment that automates and optimizes previously manual tasks and workflows, increasing your team’s efficiency as well as the corporate one.

3) Recruitment & Onboarding

Recruitment has changed tremendously in the past decade.

Only a few years ago, job hunting would take weeks and even months. Today, for in-demand talent, job hunting can take only a few days thanks to platforms such as LinkedIn and Indeed.

With so many opportunities, competing for the top talent is difficult, but retaining them is even harder.

It goes without saying that effective recruitment strategies, onboarding included, will rely on the effective use of recruitment and HR platforms.

There is a whole discipline dedicated to this called recruitment marketing. To gain real competitive advantage in your pursuit of the top talent, consider hiring an online digital agency who can optimize your employer profiles and recruitment marketing strategies.

4) Monitor Employee Performance

Making sure that every remote employee completes their tasks on time is a challenge for your HR team. To set up performance monitoring and ensure that your employees stay efficient and complete tasks on time, you need a monitoring system that allows you to check the progress of every employee regularly.

The system has to be able to track typical performance KPIs and metrics. The common monitoring practices include time tracking, target tracking, and creating regular reports on remote employee performance. Going back to the HRMS software we mentioned earlier, this is one of its primary roles. You can also consider introducing project management tools with time tracking capabilities such as Asana and Monday. Systems like these also help reduce human error and help save you money in the long-run.

5) Set Clear Work Hours

While remote working does offer a certain level of flexibility, ensuring that all tasks and projects are completed on time is a must if you want to keep your business going.

Setting clearly defined work hours will provide structure and help managers coordinate work more effectively across departments.

If some of your employees are in different time zones, your HR team needs to find a way to reorganize tasks so that all departments can complete their tasks on time.

6) Encourage Reduced Screen Time

Working from home could increase your employees’ screen time. More time spent at the computer has been linked with deteriorating attention spans, emotional wellbeing, socialization and focus – among other mental health concerns.

If your HR team notices that your workers complete tasks outside of work hours, or that some employees fail to take breaks, they should take the time to encourage breaks and leave time.

A 10-minute break or a lunch break can actually help improve efficiency.

Show your employees that breaks are good for them and try to promote physical activities and spending time outdoors after work. This will make a difference for your teams’ wellbeing and productivity.

7) Upgrade the Existing And Introduce New Technology

Much like HRMSs and project management systems, there are plenty of tools designed to help you manage and collaborate with your remote teams. For example, Google’s GSuite is a complete solution that offers dozens of tools that help streamline communication and improve team collaboration.

Zoom is a great choice when you want to hold regular online meetings and provide feedback.

If you want a tool that will help you maintain employee engagement and morale, 15Five is an excellent choice. It’s a versatile tool designed to simplify communication between managers and employees.

There are plenty of software solutions you can use to improve productivity, and some of them are completely free. It might take you some time to find the solutions that work best for your projects, but once you do, managing everything will become much easier.

8) Training and Development

Once you migrate to online ecosystems, your onboarding process and employee development techniques have to change as well. The key here is to communicate employee expectations clearly and ensure that everyone involved is on the same page.

Traditional onboarding, training, and development techniques are becoming obsolete.

In-person presentations, workshops, training sessions have to be replaced with video conferences and a suite of other solutions. Additionally, enforcing new policies and practices might require more attention once supervisors and their teams are physically removed from one another.

Invest time in creating shareable documents and interactive online learning experiences to promote the adoption of new policies and practices. Consider introducing a learning management system if your organizatio runs these sessions frequently and with a defined structure.

9) Maintain Company Culture in The Remote Workplace

A DesignRush report has shown that maintaining the company culture is one of  the top concerns for managers across industries when migrating their teams online.

What can HR do about it? You can start by communicating company values as early as possible and ensuring that employees are on the same page. A reward system that recognizes employees for their hard work is a great starting point.

Employees working from home don’t get the chance to experience company culture first hand. They don’t have access to the common areas where they can meet colleagues and create stronger bonds. Your HR team will have to create “virtual” opportunities that give remote employees the chances to exchange thoughts and build stronger relationships. Something as simple as a chat or a virtual game night can do wonders.

Lastly, your HR has to prioritize regular face-to-face meetings. Introduce weekly one-on-one meetings between employees and managers, so they can provide feedback and share experiences to improve company culture. Apart from these meetings, organize group video meetings to celebrate wins and encourage employees to exchange ideas.

10) Security

Ensuring that your systems are secure is a challenge when everyone is working from the office. It is way harder to keep your systems safe with a remote workforce due to an increased risk of human error and disregard of company rules. If your employees use personal devices during work, provide extra education to help your workers understand the security risks that put the entire company in jeopardy.

Online security should always be your primary concern, which is why you need a strict security policy. One wrong move can result in a system breach, data theft, and other cybersecurity risks.

You need to establish a highly secure environment that minimizes security risks. Technologies such as VPNs or proxies will go a long way in protecting sensitive data. Your HR team should find the best option and ensure that all remote workers understand how it works and why it is important.

Summary

As you can see, your HR department plays a key role in organizing and managing remote employees. They have to revise existing strategies and create new policies to ensure that the transition to remote working goes as smoothly as possible.

Your HR should be able to help guide the management and employees through the process and ensure that everyone involved understands how the remote strategy works. That might require extra training, new software solutions, technologies, and a different approach to maintaining company culture.

However, as long as everyone works together in building a solid infrastructure conducive to remote work, working from home can prove to be just as effective, if not more so, than traditional working environments.

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BUSINESS

4 Ways BTL Marketing Connects With Your Audience

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4 Ways BTL Marketing Connects With Your Audience

The world is advancing at a rapid pace, so your marketing strategies should too. Promotional brand marketing activities like radio, print and television commercials are no longer the only way to show customers your product and generate leads for you. About a decade, above-the-line or ATL activities were the leading ways to market a new product. But when marketers started experimenting with experiential events and promotions to push products, below-the-line as a medium of marketing has almost entirely overshadowed traditional non-experiential marketing methods.

Marketing has multiple dimensions that are interchangeable depending on the present trend. BTL activations are among the most impactful marketing methods and are popular for grabbing attention and attracting untapped leads from within your target audience. They help customers experience the product or understand its real-world benefit through experience, or both. They enhance customer engagement and help build strong ties between brand and customer.

BTL Advertising Overview:

BTL advertising is a strategy marketers use to promote products in a more engaging and personalised manner as compared to ATL brands. This includes trade shows, direct mailing, telemarketing, free product sampling, search engine marketing, exhibitions and catalogues. BTL activations are highly interactive and allow customers to interact with brands in a personalised manner. It creates a direct bond between the brand and customers and helps increase visibility and brand engagement. 

Benefits of BTL Activations:

If you want to grab the attention of audiences and give them a very real experience of your brand, experiential BTL marketing is the way to go. There are many benefits your business can reap by investing in a powerful BTL activation. It directly scales up businesses’ marketing efforts and builds recall value for your brand that gives you an edge over your competition.

  • BTL activations establish direct contact between brands and customers, which helps them in understanding the other more personally.
  • They build brand awareness and target new customers that are currently untapped. This means higher lead generation.
  • BTL activations allow you to reach target audiences easily and more directly as compared to traditional ATL marketing methods.
  • They mark your brand’s presence and give you an advantage over your competition. This helps you to stand out and not become just a part of the crowd.
  • BTL activations allow businesses to build a positive public image that gives instant and measurable results.
  • They make you memorable and exciting. Dynamic BTL strategies can create a strong impact on customers and drive higher sales.
  • They help provide your audience with product insights and allow them to experience your offering as they would if they were existing customers.
  • BTL activations also give you customer feedback directly from the customer. This can help you improve your service or product.

BTL Marketing Activation Examples:

 Let’s take a look at how leading brands connect with their target audiences through BTL marketing.

1. Photo Booths:

Digitising photo booths and making them more Instagrammable is almost guaranteed to grab customer attention. It gives your customers social media clout and attention while giving your brand higher visibility through their follower base. A photo booth lets customers get snapped by following simple instructions mentioned on the screen. It lets them select layouts and pictures in the section given. They can upload an event image along with a branded hashtag to give your event more visibility on social media.

2. Social or Tweet Cafe:

A tweet or social cafe has the power to make you a trailblazer on social platforms and keep your brand in the spotlight. What makes a social cafe perfect is that customers can get rewarded for simply using a single hashtag. This not only gives your brand more visibility but also makes you a social media sensation. You reach more active users, every participant’s follower base and gives your brand more reach without much physical infrastructure.

3. Photo Wall:

If you are conducting an event, attendees are going to take pictures throughout the entirety of the event. You can display every picture taken at your event on a single mosaic wall as a collage to summarise your event. This gives you a vast digital album without putting in too much effort.

4. 3D Hologram:

This is a unique tech-first solution that is used to build brands. 3D holograms allow you to show your product to customers without needing to be physically present.

Take your marketing strategy to the next level with an experienced BTL marketing agency and put your brand in the spotlight today.

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