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How to Choose The Best Virtual Conference Platform



Virtual conference platform

Virtual conferences were in existence for a long time. Top leading organizations that are widespread globally are benefiting from virtual event technology for years. Many planners are hosting virtual conferences or virtual summits to connect with global delegates and remote workforce seamlessly.

As time has changed, we entered a whole new era of digitalization. Hosting virtual events has become the new normal. Today, organizing virtual conferences, meetings, and summits on a comprehensive virtual conference platform has become an integral part of industries. The percentages of virtual conferences and virtual summits have skyrocketed in 2020. The current COVID-19 global pandemic has been the catalyst for such a transformation. As restrictions have been imposed on travelling and people are pushed to maintain distancing, live physical events have been stopped. Organizations are left with no other option rather than leveraging virtual event technology. They took a step ahead and converted live physical events into a visually rich virtual space to keep going. Selecting the right technology is a must to ensure a successful virtual event.

To ensure a successful virtual conference, event planners must have an extensive skill set and should be well-versed with technology. As the percentage for virtual conferences increases in 2020, it upsurges the demand for virtual conference platforms. Today, the internet is stocked up with a wide range of virtual conference platforms that offer engaging and interactive solutions. The platforms are available in various sizes, which suits you the best depends on your business needs. A virtual conference platform that is a good solution for one event may not fit the other. This makes you wonder how to select the best virtual conference platform?

In this post, we have listed some of the key features that all virtual conferencing platforms must offer to organizers. Have a look:

Considerations to select the best virtual conference platforms

Before leveraging the technology to host your virtual conference or virtual summit create a virtual conference strategy and plan. It is advised to consider various questions and determine your event goal before investing in a virtual conference platform. Identifying the event goal, creating a strategy, outlining a budget, planning out marketing activities, etc is a must before selecting a virtual conference platform. We have listed a few things that you need to consider to choose the best virtual conference platform. Let’s get started!

  1. Invest in the right technology keeping the future in mind

Before investing in a virtual conference platform, the organizer must take a couple of things into consideration. Before seeking solutions and features considering various other things are a must.

Hybrid events are on the rise and are here to stay post-pandemic. Some organizations are organizing hybrid conferences for a long whereas some leveraged it recently after the advent of COVID-19. Hybrid events are a mix of both in-person as well as virtual events. It brings out the best of both the event formats i.e virtual and physical. Attendees can attend the event at an on-site location as well as virtually from their remote locations via Smartphone or laptops. Investing in a platform that enables you to manage hybrid events is the right choice. It helps you get a clear picture. Make sure you are investing in the right platform that can support your events now and in the near future.

  1. Look for a tool that allows you to manage your event completely

Whether you are planning to host a daylong virtual conference or summit select a tool that offers end-to-end event management. Select a platform that enables you to manage registrations, invitations, agendas, payments, gather attendee data, and so on.

  1. Easy to use features

A virtual conference platform is a new virtual venue to organise a virtual summit, conference, or meeting. Look for a platform that has easy to use features and is easy to set up. Additionally, you need to ensure the platform must have a user-friendly interface. It helps in making it easy for virtual attendees too. However, it prevents them from the hassle of figuring out how the technology works.

  1. Look for customizable solutions

While selecting the best virtual conference platform lookout for customizable solutions. A virtual conference platform that offers customization options suiting your business requirements helps in integrating your organization’s branding throughout the virtual event. It helps in delivering real-life immersive experiences to virtual attendees. Select a platform that enables you to customize event registration forms, event landing pages, emails, and so on.

  1. Engagement tools and interactive features

Look for a virtual conference platform that offers engagement tools and interactive features. It helps in keeping attendees engaged with the conference throughout. Attending a conference via a screen is not as stimulating as attending a conference in-person. Incorporating live polls, surveys, Q&A, etc. amid sessions helps in keeping attendees hooked with the conference. It helps in gaining the most valuable audience insights and opinions. Whereas live chat capabilities enable participants to interact in real-time via live audio/video/keyboard chats.

  1. Backed by 24*7 live support

Select a platform that offers 24*7 tech support that helps attendees to seamlessly attend an event without any glitch. It helps attendees to easily resolve their technical issues by seeking help. However, it helps in keeping them concentrated on the virtual conference without dividing their attention.

  1. Select a platform that offers on-demand content

Go with a virtual conference platform that offers on-demand video content to attendees who missed attending a live virtual conference. A missed attendee can be a potential prospect. On-demand content helps in generating better leads.

  1. Data tracking capabilities & detailed analytics report

A platform that tracks every digital attendee’s move right from the registrations till the event ends is the right choice. The best virtual conference platform must offer digital foot printing. It helps in creating a detailed analytics report and measuring the performance metrics. The gathered data of the event helps in showcasing how your event performed. Additionally, it also motivates exhibitors and sponsors to invest money in your event further.

Final Word

If you are running a virtual conference or a virtual summit for the first time, leverage the right technology. While selecting the virtual conference platform keep the above-mentioned points in mind to ensure a successful virtual conference.

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Conversational AI and Customer Experience Automation: What to Expect in 2021




Customer Experience Automation

AI has become an integral part of any organization’s work. It can make a positive contribution to brand reputation, cut costs, and even increase profits.

With its help, companies process personal data, consumer preferences, and the history of their interaction. AI builds forecasts of consumer behavior based on this data, what kind of product will be in demand in the future, and much more.

Also, artificial intelligence provides a personalized customer experience. While voice recognition still remains a puzzle to developers who are trying to create an algorithm that will mimic human-like communication as much as possible.

Let’s take a closer look at what trends in customer experience and conversational AI are taking place in 2021 and what to expect in the future.

Conversational AI and Customer Experience Automation Trends

1. Personalized Customer Experience

Because of the fast pace of life, people began to value their time more. We are bombarded with gigabytes of content every day that we can’t process. Therefore, it is tough to capture the client’s attention.

Customers buy on the go, so they want an app-like shopping experience without swamping their phone memories with heavy apps. Some impressive progressive web app examples illustrate that companies convert their websites to PWAs to provide a polished shopping experience and smooth navigation.

In 2021, customers no longer accept a general approach.  Now companies can achieve results with audience segmentation and a personalized strategy. And that’s one of AI capacities.

When collecting data, artificial intelligence allows for analyzing potential and real customers. It lets you personalize everything from content to reviews, recommendations for products and services.

Assess who you are targeting. What are the common interests of the selected group? How many people will receive information?

What’s more, you can go beyond just segmentation. Look for interesting information for the consumers, learn new things about them, and offer a product or service that suits best.

An example of personalized recommendations is the “You may also like” section on the product pages. They are not just random collections of goods but similar products that may appeal to you. You can check it out in the screenshot below taken on the Ariat website.


2. The Omnichannel Approach Is Key

In the field of customer experience (CX), we will see more sophisticated customer interaction strategies. Channels for CX are expanding and going beyond just offline or online.

According to statistics, 51% of companies use at least eight communication channels to interact with clients.

In 2020, customer service was complicated by the transition to online trading. It required companies to refine their customer experience approaches and enable an omnichannel experience. With this approach, the customer can interact with the brand via social media and continue communication via phone or SMS.

The company provides a seamless and integrated experience and preserves customer data, so they don’t have to repeat the same thing every time. From the first to the last contact, the user has no friction along the entire customer journey.

3. Chatbots Will Become Smarter

Primitive chatbots are a thing of the past. As companies accumulate more information, chatbots will become smarter. They will need to switch to customer support specialists less and will respond to advanced queries. In addition, chatbots will be increasingly personalized. They will adapt to the individuals to solve their routine tasks.

Chatbots won’t only inform but also take action, and it’s already the case. For example, a client using a chatbot can order food delivery, book a table in a restaurant, or a hotel room.

I provide the screenshot below as an illustration of my words. It is Dom, Domino’s pizza virtual assistant. Customers can save time without browsing the site or downloading a mobile application. Instead, the chatbot will collect and send all the information to the system.


Also, chatbots will develop in the direction of better voice recognition. High-quality systems will be able to understand accents, slang and analyze speech amid the noise. For quick customer identification and additional service capabilities, voice bots will use biometrics technologies.

The most probable trends in bot creation include:

  • the ability to extract and accumulate knowledge from dialogues (i.e., self-learning of chatbots),
  • the power of chatbots to communicate with each other to exchange “knowledge” and “skills”.

Final Thoughts

In the 2020s, AI will integrate more deeply into the customer service infrastructure. Trust in technology will grow, and approaches to using conversational AI in corporations will mature. Thanks to the accumulated data, bots will predict the reasons for support calls, relying on the communication history and personalizing the communication with each client.

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5 Most Common WordPress Errors & How to Fix Them




Wordpress error and how to fix them

WordPress is a content management system that is slick to use and helps you in building websites and build e-commerce website design. With the help of plug-in architecture and template systems, you can customize any website and create an online store or start your business. However, most businesses hire WordPress experts to solve their web development issues.

Here this article elaborates the common errors that people make in WordPress development along with the solution.

List of Top 5 WordPress Common Errors 

1. The “White Screen of Death”:

One of the cryptic errors in WordPress is White Screen of Death. This error turns your website into a complete white blank with nothing in it. When the site is not loaded properly, then this error usually takes place.

Way to Fix: To fix this error, you need to disable your faulty plug-in. At times, the culprit is your theme and you need to disable the theme and activate the WordPress debug mode- This will let you see the errors directly on a specific page. You can pinpoint the cause of WSoD. Finally, you need to Purge your cache and raise your memory limit.

With the above-mentioned methods, your error would be fixed. Still, if you continue to face the issue, then you should seek assistance from your hosting provider support team.

2. Internal Server Error:

When a foreign issue takes place in the server, the server does not know how to react to it and thus you end up having this issue. Fortunately, there are fewer chances for this error to take place, but whenever you do you can’t just sit back and wait. You need to solve the issue.

Way to fix: .htaccess is the name of the file that directs how your site will communicate with the server. .htaccess file is used to secure your site and to override some default server settings. You need to disable this file, you can find this file in the site’s root directory. There is not any rocket science that you need to apply, just change the name of the file. 

If after changing the name, your server error is resolved then you need to generate a new .htaccess file. For that, you need to go to the Admin dashboard > accessing settings > permalinks. Just click on save changes to generate a new file.

3. 404 Not Found Error:

Any non-technical and any internet user will be aware of this 404 Not found error. It is the most familiar error. This error takes place when the server is unable to request the page. .htaccess file is again responsible for this error as this file handles your hyperlink structure.

Way to Fix: The simplest thing to do is refresh the page. Here refresh means, edit and update the page. You can try changing the permalink and re-upload .htaccess files. The easiest thing to do is create a new file and name it .htaccess. Don’t misspell the name. You can upload the file to the root folder of the site. This way, your 404 not found error will be solved.

4. Error Establishing a Database Connection:

When your site can’t access the database, you will see this error. The database has all content stored, which includes information, posts, pages, and many more. When you are not able to access this important data, your site is not going to function at any cost.

Way to fix: To fix this error, go to the root folder, and access the wp-config.php file. To view or edit, click on the right side of this file. First, you need to check the credentials and see if it’s the same as the exact details. If you find any wrong in the credentials such as hostname, password, or username then correct it and your issue will be resolved.

If the error persists then you need to activate WordPress’s automatic database optimization tool. This tool can repair your corrupted database, and later you can define and save the file. You can run the new script in your browser. You will be asked to repair and optimize the database and finally, your issue will be resolved.

5. Connection Timed Out Error:

When the site takes a long time in loading, then you are highly likely to see this error of connection time out. In this error, the server struggles to load and then give uploading. When the site does not have enough resources for it to function, then this error happens.

Way to fix: You need to apply higher-tier to avoid this error. With higher-tier, your site will have more resources and it won’t need to load more. You need to optimize the speed of your site to avoid this issue. You can also check your theme if that is a hidden cause of this issue.


If you are planning to use WordPress for your eCommerce website then you should be aware of those above-mentioned solutions to overcome those mistakes. Else it’s better to approach a reliable WordPress Development Company to build your eCommerce website.

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Get the Most Out of Cloud Computing with Backblaze




Data Recovery

When you’re looking at data backup software programs, Backblaze B2 vs. AWS S3 can be an interesting comparison point. Both programs offer a service with which to back up all of your files in your private cloud. However, they have different service offerings. Let’s look at how Backblaze B2 vs. AWS S3 to find out which one is the best choice for your business.

Keep data Protective:

Backblaze cloud storage is a data backup service that lets you store data in its private cloud. Rather than having all of your information stored on a traditional data server, this kind of service stores all of your information on their virtual cloud. To do this, it makes use of its virtual machine.

It can use all sorts of technology – including the Amazon EC2 – to make sure that your data stays protected no matter what happens to the actual physical machines that it is kept on. It stores its backups on Amazon’s main server.

Able to View All your Files:

The way that Backblaze B2 works is by allowing you to create a web interface that you can use from your website. When people come to your site, they can access the Backblaze cloud backup page and view all of your files on the cloud. They can then download these files into their computers and upload them to their hard drives. You can also access your files from any computer with internet access through the Backblaze web interface.

Schedule Multiple Backup Events:

The nice thing about Backblaze B2 is that it offers a lot of additional features for the money that you pay. One of those features is its built-in scheduler. This lets you schedule multiple backup events so that your company’s data will always be backed up no matter what you’re doing. Another benefit to using Backblaze B2 is its excellent ability to intelligently consolidate data into small chunks that are easy to access. Through this process, you’ll get an improvement in the speed at which your files transfer to your other computers and flash drives. This helps you to save a significant amount of time when it comes to your data backup operations.

Offers Unlimited Cloud Storage:

Since Backblaze’s service offers unlimited cloud storage, you can store any number of documents and other data and quickly create a timeline to retrieve them all on one computer. You don’t have to worry about keeping up with hard drives’ storage capacities, which is essential if you need to Backblaze frequently. Instead, you can let the service run on its schedule, with your files stored in an off-site data backup facility so that you can access them from any computer.

The best thing about Backblaze is that it lets you access your data from any computer with an internet connection. Because the service is cloud-based, all your files are stored in a secure online data backup center. This means that even if you experience a hardware failure at your office, you’ll still be able to access your important files and information – as long as they’re in an internet zone. That redundancy is extremely important for any business because, in today’s age, the value of one person’s data is no longer insignificant.

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