With more than $3.5 trillion sales worldwide and more than 20 million e-commerce sites across the globe, e-commerce continues to grow year after year. With very low entry barriers it is no more a game of few.
With new competition coming up every day with newer ideas and AI-assisted platforms the competition is very high. It is only those who dare to think differently and go an extra mile for the customers can stand out. With the help of a website designing company make a user friendly ecom website that is fully optimized. Do not ignore SEO. A good digital marketing agency can help you with SEO.
All these steps can get traffic into the site but how to turn the visitors into first-time buyers, customers, and then into brand ambassadors? Here lies the trick and you need a team of experts for the same.
Converting visitors into customers is getting harder due to the fierce competition online.
What’s their secret to achieving more revenue and higher conversions every year? Let’s talk about a few very vital e-commerce marketing strategies any e-tailer can use to improve their conversions in 2020 and beyond.
Sell Products on Social Media
Social media is not just about updates and motivational posts. Along with your daily organic posts and interactions with customers, it is very important that you have a strong paid social strategy to reach out to new potential clients. Do not try and be a part of every social platform. Find out where is your target audience and start promotions there.
There are many Content Management Platform (CMS) like Woo Commerce, Magneto, and Big Commerce that offer easy integration of products catalog with various social media channels. Pinterest and Instagram are known as the best shopping inspiration sites and are very user friendly. Pinterest has also launched – “Product Pins with Shopping Recommendations” to help online businesses sell their products.
Make Use of Automated Emails
Yes, many think that emails are outdated. But this is one and only marketing technique that has stood the test of time and it still works wonders. As per Statista email users will grow to 4.3 billion by end of 2022. There are many marketing tools that can send automated emails to your customers. Emails are perfect for telling customers of an upcoming sale, product launches, and much more.
Many times customers try purchasing a product and leave it halfway. Studies have proved that when an email reminder is sent there is 67% chance that the person will end up making the purchase. An abandoned cart email is a must. Always keep a button of the email that can take the customer directly to the cart as no one reads an email, goes to the site and make the purchase (too complicated). Make it simple, easy, and personalized.
Also how many times people keep an item and forget about it completely. An e-commerce marketer should never ever ignore a customer’ wish lists because they have very high potential to convert. Just a gentle nudge is all that is needed. The best way to do so is to send an email that shows the wish list items. The email works best when it has a clear design, a powerful CTA, and of course a discount on the items.
Automated Emails are particularly important. Integrate them now if you have not yet done it in your ecom website.
Product Descriptions are Vital
When people are shopping online they need to read and understand the product as they cannot. They cannot ask questions that can be asked to a salesperson when in a shop. A content creator needs to create keyword-rich well-crafted descriptions of the products. These descriptions need to put on the designated pages in a way that is easy to read.
A FAQ section always helps enhance the shopping experience. Adding keyword rich product descriptions are vital for SEO too. But remember that the descriptions need to be unique. Copy-paste will do no good. Search engines will crawl an ecom website pages only when they have unique targeted keyword rich unique content.
Offer Year Round Gift Vouchers and Free Delivery Sops
During festivals and holidays, we tend to see a sea of online sales happening. They are very profitable too and do offer a marketer with the opportunity to boost sales. But what about offering gifts and sops at a time when no one else is? If you are starting out as an e-com marketer instead of waiting for highly competitive shopping days, it is a good idea to offer gift vouchers and sops periodically all year round and steer your visitors into making significant purchases. Unseasonal gifts will prompt many to talk about you among peers and friends and also gain a lot of online attention.
Use Customer Testimonials
Customer testimonials are very vital in ecom sales. When used in the right manner they can help your business immensely. Most people trust customers’ testimonials much more than a site’s product description. Try and use customer testimonials in your landing pages and product pages.
Use them as social media ‘stories’ and posts. Tag the customer (with permission of course) for better outreach. Another very unique way is to incorporate these into email marketing.
You do not need a completely new website to boost your sales. All you need is a few minor tweaks of a bit of redesigning to boost your ecom sales. A few new strategies and tweaks in the content also will help.
With minor a bit of effort and help from a digital marketing agency, you can boost your marketing efforts for each stage of your sales funnel and be a frontrunner in the e-commerce game.