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Be Smart with Chat Messages: Using WhatsApp for Business Is the Next Best

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Did you know at least 20% of Brazil’s businesses and companies use WhatsApp for business?  That’s right. From small grocery shops at the corner of the locality to large multinational companies, in Brazil, talk of the biz is WhatsApp for Business.

Telephonic, one of the largest telephone and communications companies of Brazil uses WhatsApp for customer service. Various real estate companies use WhatsApp for Business to sell properties perfectly tuned to their customer’s preferences.  In Brazil, right from online cab bookings to ordering pizza, to booking a train or flight seat or online shopping, everything can be done through WhatsApp.

Starting in 2014, Mitsubishi Motors company reached out to their potential clientele using WhatsApp. They communicated to the customers about car colors, engine power, fuel efficiency etc. If the client showed interest, Mitsubishi connected them to local dealers to arrange for test drives.

 A lot of Brazilian hotels and resorts use WhatsApp marketing software to advertise and also accept bookings and payments through the app. So now the question arises: What do they know, that the rest of the world doesn’t?

Why Use WhatsApp for Business?

This semi-formal younger brother of WhatsApp packs a variety of weapons in its arsenal to help your business rise through today’s muck of online businesses. Start your business with WhatsApp marketing.

Let’s Talk About the Area

WhatsApp has more than 3 billion daily active users. In brazil 93% of the total population uses WhatsApp. In India 66% of active internet users use WhatsApp daily. In Germany 83% of the teenagers and young adults use WhatsApp. In Short, from old to young, from rich 1% to broke 99% anyone and everyone is on WhatsApp. With this huge number of users WhatsApp gives you the best chance to reach your first customer.

Rate Of Openings

How can you send your brand’s advertisement to any person in the world within a second? Through email. And which mode of communication gets less than 30% opening rate? That is also an email. Consumers these days receive hundreds if not thousands of promotional emails every week. It’s only normal that most of those get ignored or deleted or marked spam.

The dying King of social media Facebook can get you at most 60% organic post interaction and link opening rate. WhatsApp on the other hand can get you a 98% opening and interaction rate. So, If you do not want your crafty promotional message to be forgotten and ignored till the end of time use WhatsApp for business.

Other Cool Features

WhatsApp for Business comes with a plethora of extremely helpful features to help you stay afloat in this covid affected turmoil sea of business and marketing.

  • Business Profiles : You can create attractive business profiles with helpful information like what kind of product/service you provide, how to contact you outside WhatsApp, link to your website etc.
Text Box:  SEQ Figure \* ARABIC 1 WhatsApp For Business : Business Profile
  • Quick Replies: With this feature you can pre-save some answers to frequently asked questions. So that you can quickly satisfy your customers’ curiosity about your product.
  • Automated messages: Does not matter if you are busy or your phone is just out of juice. With WhatsApp for Businesses automated message feature you can ensure that your customer always receives a warm greeting, get up to date about your latest sales and offers and get the link to buy some of your limited edition stuff.
  • Catalogue: With this feature you can create a catalogue of your products / services with price tags and links to the shop to provide a hassle-free shopping experience for your customers.
  • Labels: WhatsApp for Business lets you arrange your contacts with very helpful labels like: Confirmed order, Pending Payment, Pending Refund, Payment received, Product shipped, order completed etch.
  • You can use a landline number to make a WhatsApp for Business account.
  • Looking for WhatsApp Marketing Software? Check out list of the

Top WhatsApp Marketing Software solutions.

Be Smart with Your Chat

Now WhatsApp for Business only hands you the arsenal. You have to be creative with it to woo a mildly interested person to a loyal customer. Remember, people are used to the casual and informal tone of WhatsApp.  So be strategically friendly with those one on one chats.  The tips provided below can serve as a loose guide to hone your communication skills.

Acquiring Contacts

To start any chat on WhatsApp for Business you have to acquire the person’s contact number. Here are some smart ways to do it.

  • Add What Help Widget to your website. It will help the potential customers directly start a WhatsApp chat with you.
  • If you have some people already in your contact who are interested in your product or services encourage them to share your brand’s website or WhatsApp for business contact number with a referral offer. As example: If 2 people order something using your contact’s unique referral code, all three of them will receive 30% off of their purchase. New interested people will contact you on how to avail their offer.

Getting Your Number Saved

Sending only promotional messages will result in people silencing your account or reporting it as spam or straight up blocking you for life. 

To avoid those unwanted consequences give your brand profile a persona. Like “Milan, from the Customer Service team”.  Keep the tone of the chats informal, casual and just the right amount of friendly. This sprinkle of personality will make your brand profile more approachable to people and they will be more likely to save your contact.

Sales And Engagement

Now, acquiring contacts is not enough. A business is no business if it can’t sell its products as well as retains a core of loyal customers. Here are some time tested tips to boost your sales and retain your customers.

  • Give new and potential customers a good reason to buy and keep buying from your business. Like a new customer’s X% off coupon.
  • Give loyal customers free gifts or unique offers. Like: Free gifts every 5th order.
  • Use automated messages and WhatsApp groups and Broadcast features to remind your customers of upcoming offers and product launches.
  • Don’t forget to follow up promotional messages with one on one chats to share further information about the product/ offers with them
  • Create a Fear of Missing out among your customers by coming up with limited edition merchandises. Afraid to miss out on good deals, customers are more likely to buy those things.
  • You can create fear of missing out also by giving out limited time offers or flash sales using WhatsApp’s story feature. WhatsApp story stays visible for 24 hours only. Inform your customers that your offer will last only for those 24 hours.  Help the potential customers who relied on your story, to redeem the offer.
  •  You can make WhatsApp groups with properly defined intentions and guidelines with your customers and engage them with exclusive offers, discussions about their specific products etc.
  •  Name the groups aptly like: “prime member’s gang” or “ X product preorder squads” etc.

With its huge user demographics, helpful tools and hassle-free experience WhatsApp for business provides you the best man o’ war to redeem the mostly untapped potential of WhatsApp marketing.  With the Covid imposed lockdowns hitting us, WhatsApp marketing is truly a technology of today and future of tomorrow.

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BUSINESS

Top 5 Customer Retention Trends in 2021

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Costumer retention

Clients are the lifeblood of any company. Without customers, companies can’t earn the income required to stay in business. Companies must attract customers when launching, and they must work to retain customers once they open their doors.

Customer retention is crucial. While many companies prioritized attracting new clients, marketing experts have shifted focus to customer retention, ensuring companies don’t lose clients while attracting new customers. Investing in customer retention can organically boost profits through word of mouth and online reviews from satisfied customers. Read on to learn about some of the best customer retention strategies your business can use.

1. Focus On Increasing Customer Satisfaction.

Customer

High customer satisfaction rates are significant because satisfied customers are more likely to produce repeat business. Financial analysts refer to satisfaction rates to determine if your company will meet revenue projections, prompting stakeholders to scrutinize customer satisfaction surveys and prompt management to prioritize increasing satisfaction rates because they understand the value of long-term customers. Customers won’t take a chance getting inadequate service from someone else if they’re happy with the services your business provides.

2. Make It Easy For Clients To Contact Customer Service Representatives.

Service Representatives.

Provide a toll free number for clients to make it affordable to contact customer service representatives (CSRs). Providing a local number and free number for long-distance or international calls ensures you have open lines of communication with customers in any location.

Using a phoneword to create your number is an effective way to promote your business because phonewords or names are catchy and can help boost brand recognition for your business. When potential customers hear 1-877-635-2708 on the radio, they may not remember the whole number, but it’s much easier to remember a plumber’s number if it’s 1-877-FIX-LEAK.

With free call numbers, you can use up to 10 letters to create your phone number. Some custom phone numbers offer free calls from landlines or approved mobile phone companies, making them affordable.

You can also provide fax lines, enable clients to leave voicemails, and supply other communication channels. Letting clients sent emails or text messages ensures they can choose the most convenient communication platform for their needs, increasing the likelihood they’ll contact your company for assistance.

3. Contribute To Your Community.

Contribute To Your Community

Many customers value businesses that invest in the local community. You can raise your profile by sponsoring sports teams or donating funds to build a dog park or addition to your local library. Clients view companies that invest in their community and donate to charity as generous and selfless. Many consumers are more likely to remain loyal to a business contributing to their community’s needs.

4. Offer Special Incentives And Rewards For Returning Customers.

Special Incentives

Many companies focus on enticing deals for new subscribers. It’s common to sign up for cable or a cell phone plan and enjoy an excellent rate for the first year, only to experience sticker shock once your rate jumps when the second year of your contract starts. Instead of emphasizing steep discounts for new customers, reward returning customers with cost savings.

For example, you don’t need to send out a crew to connect existing clients to cable lines. Pass those savings on to your clients with a renewal rebate or send them a loyal customer prize. For example, you could provide returning customers who sign up for a new plan with a free phone case if you’re a cell phone company.

5. Introduce Gamification Strategies.

 

Satisfied customers are more likely to recommend your services to others, but you can also motivate existing clients to refer to your services by offering financial rewards. If you have a customer rewards program, you could offer customers extra points for referrals. You could also offer gift cards or other gifts, such as free products.

Customer retention enables companies to generate revenue and raise their profile. Investing in customer satisfaction will help increase your customer retention rates. You can also boost your customer retention by providing a toll-free number for clients to use, contributing to your community, offering rewards, and introducing a gamification system to encourage people to refer new clients.

 

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BUSINESS

Why a Cloud-Based Call Center May Be Best for Your Business

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Cloud Call Centers

While many businesses still utilize on-premises call center solutions, growing enterprises and modern startups depend on cloud contact centers to achieve business goals. Though both systems offer customer service solutions, many brands feel that cloud call centers provide a better customer experience. With this in mind, it’s easier to focus on brand growth.

If you’re considering a call center solution for your business, it’s easy to feel overwhelmed by the sheer volume of software solutions on the market. To understand why a cloud call center is best for your brand, here’s what you need to know.

Cloud Call Centers Empower Service Agents

When you’re choosing a contact center solution, it’s important to pick one that helps your service agents instead of hindering them. While a fair amount of your customer service strategy depends on connecting customers to the right agent, one component of effective cloud based call center integration revolves around how it benefits your team members.

Since customer service is a high-turnover profession, it’s important to find ways to encourage longer tenures and prevent employee churn. An on-premise solution means that employees have to deal with commutes and stay glued to their desks. Cloud call center solutions, on the other hand, facilitate remote work solutions and help boost agent productivity, employee morale, and team satisfaction.

As long as your sales agents or customer service representatives have a robust internet connection and capable hardware, they can accept inbound calls, place outbound calls, and use live chat functionality. Your agents can also use the cloud contact center solution to review analytics, screen incoming calls, and test advanced features, such as interactive voice response (IVR), call recording, and CRM connectivity.

In some cases, all you require is a strong internet connection that empowers businesses of all sizes, especially if you don’t have an extravagant hardware budget or a traditional phone system setup is too resource-intensive for your current growth trajectory.

Cloud Contact Center Software is More Flexible

Cloud Contact Center Software

In most cases, cloud contact center software provides greater flexibility than traditional inbound and outbound call center setups. Since cloud software systems only require a strong internet connection, a capable router, and the right configuration, they’re easier to install, reorganize, and transport as needs dictate. Plus, many cloud-based communication channels depend on monthly service contracts and different subscription model tiers. As your business strategy expands and shifts, so too can your call center software. The right call center software is scalable and can easily grow alongside general businesses needs.

A small business can implement contact center software that’s scaled for smaller teams and business volumes. Then, as that brand grows and the sales team needs more tools, you can expand your subscription and even request extra dashboard tools such as predictive dialer technology, call routing, mobile app integration, and workflow improvements. Compared to an on-premises solution, this is also more cost-effective. Since your service team can use existing headsets and you simply need to pay for more software licenses, you don’t have to worry as much about major new hardware upgrades. Since these can be pitfalls of your business, it’s useful that a cloud contact center solution can often help keep costs down.

Cloud Call Centers Promote Reliability

When you’re investing in an off-premises system or a cloud call center, it’s important to ensure it performs more reliably than a traditional call center. In many scenarios, it does. Cloud call centers offer compliant call recording assistance, security features, encryption protocols, and more. Plus, cloud systems experience far less downtime in most scenarios.

Whether you’re trying to improve customer loyalty or you need an innovative way to improve customer communication and outgoing calls, it’s reasonable that you’d consider a cloud contact center solution.

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BUSINESS

A Step-by-Step Guide for Creating Awesome Printable Jar Labels for Almost Anything

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Did you know that organization can actually increase your feeling of relaxation? When your space is visually neat and tidy, it has a positive effect on your mind.

If you’ve joined the label-making craze, you’ve probably developed a taste for an organized space. Did you know that jars–and jar labels–can do wonders for your home or office organization?

Today, we’re going to talk about the steps you can take to create jar labels for everything from thumbtacks to dried beans.

Read on to learn more about how to make the perfect labels for jars and take your organization game to the next level.

Step One: Pick Your Jars

We recommend starting with your jars. This will help you think about both the use of the jars and the size of the labels.

You can find jars everywhere from the internet to the thrift store. You can even reuse things like sauce jars by washing them and removing their original label!

We prefer jars with a smooth surface, rather than an etched or beveled surface. This makes it easier to adhere the labels to them.

Step Two: Decide What Each Jar Is For

What are your jars for? This will impact not only the design of your labels but also the materials you use for the labels.

Jars aren’t just practical. They’re also aesthetically pleasing. Take design into account and match your labels to the rooms you’ll keep your jars in.

If you’re going to need to wash your jars after labeling them, you’ll need waterproof label paper. Alternatively, you can use clear masking tape to “laminate” your labels to your jars, but the finished look isn’t as neat.

Step Three: Find a Great Online Label Maker

There are a number of ways that you can create your labels. Some people prefer to hand-draw or hand-paint their labels. Others may enjoy using chalkboard paint to create reusable labels.

However, there’s a simple solution for creating gorgeous jar labels without all the hassle. Take a look at this free label maker that comes with tons of templates and design options to choose from.

Step Four: Put Your Jars and Jar Labels to Use

Now, it’s time to put your jars and jar labels to use! If you didn’t use label paper to print your labels, you can use mod podge or another crafting adhesive for this step.

Keep in mind that some jars should be labeled after they’re filled. This is most important if you are canning food items. Make sure to go through the canning process and allow your jars to cool and dry before adhering labels to them.

Up Your Organization Game With Jar Labels

When you have an organized home or office, your mind can feel more organized, too. With jar labels, you can find a space for all those little odds and ends–and a cute one, at that!

Online label makers are a game-changer for organized individuals. How else can tech benefit your day-to-day? Take a look at our tech section for news, guides, and interesting facts about today’s technology.

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