Amazon has helped many small businesses flourish by providing a massive marketplace for their goods. Millions of buyers flock to the platform for everything from daily items to luxury trinkets. If you want to earn a steady income and cultivate a strong customer base, Amazon is the right platform for you. However, you need to showcase your products well if you want to stand out on this website. That’s why professional Amazon product photography comes in. Good-quality images will help customers make informed decisions and encourage them to convert. The platform offers a detailed guideline on how to approach customers and you can use it to shoot the best possible images. Here’s a look at some of the most important factors to keep in mind:
1. Amazon Allows Eight Images
Sellers can upload up to eight images on their product page. Experts recommend taking full advantage of this because more images will provide more information. You can shoot pictures from different angles, add a few background elements, or use models to illustrate the product’s utility. While you can get away with three or four images, adding a full set of eight will give you some edge over the competition. That’s especially true if all of your pictures are professional Amazon product photography.
2. The Primary Image Should Be Product on White
There are three distinct approaches to product photography. You can place the product on a white background, add a few interesting background elements, or shoot in real-life conditions. A combination of product on white, creative in-studio, and lifestyle photography will showcase your products from different perspectives, which will help customers make an informed decision. Product on white highlights the item’s dimensions, textures, colors, and size clearly.
3. Images Should Be of High Resolution
High-resolution images look crisp, sharp, and provide a lot of detail. The customers can easily zoom in to look at specific aspects of the product and determine whether it is for them. Professional Amazon product photography includes high-resolution images. Experts use sophisticated cameras and lenses to capture as much detail as possible. They also take the time to edit the images and ensure they are flawless. If the customer does zoom in, they won’t find any distracting elements. Amazon provides strict guidelines on the size and dimensions of the product images. You need to follow them to ensure the product images show up on the search page.
4. The Primary Image Should Provide a Frontal View
The primary image is the first thing people see when they look at products on the search page or open the product link. This image should be a complete, frontal view of the item as that provides the most information in a single glance. For example, if you want to sell a smartphone, make sure the image consists of the phone with its screen on against a white background. That will immediately grab a customer’s attention and encourage them to click on the product link.
5. Product Pictures Should Convey Accurate Information
Customer surveys indicate that most modern consumers consider product photographs a more important source of information than text descriptions. Professional Amazon product photography images should showcase the products dimensions, colors, textures, and size as accurately as possible. An experienced photographer will use the right lighting and background set-up to highlight these aspects of your product. They will make sure the color is faithful to the original product and ensure there’s no room for misrepresentation. False or misleading images will compromise your brand’s reputation and draw penalties.
6. Blurry and Unclear Images Aren’t Permitted
Avoid uploading blurry or unclear images to your Amazon product page. In most cases, these images won’t pass Amazon’s quality assessment. Even if they do, such images will just end up compromising your brand’s reputation. Even DIY photography can be crystal clear and readable because of modern camera technology. If you’re not certain about your skills, hire expert Amazon product photography services for the best results.
7. The Product Should Be the Hero of the Image
Make sure the product is always the hero of the image. It should stand out and attract attention from prospective customers. There should be no distracting elements or overlapping graphics over the product image. Experts make sure more than 85% of the picture frame is occupied by the product and connected elements. If the customer’s eye goes to the model or some background detail instead of the product, you may need to change the image.
8. Product Shouldn’t Exceed the Frame
Make sure the product doesn’t exceed the frame size. Professional photographers know how to capture the entire item in the frame and still showcase some details. They will use the right lenses so people can zoom in on different aspects to get more information. If the product exceeds the image frame, it may confuse customers or provide misleading information. You should only exceed the frame if you’re focused on a particular element of the item. For example, if you want to focus on the intricate designs on a hand-carved wooden chair, you can focus on that element let the rest of the chair remain out of frame. However, these images can’t be your primary product photographs.
9. Background Elements Shouldn’t Distract Customers
Don’t include any sort of distracting elements in the background. All background accessories should tie back to the product in some way and help you convey the right message. Distracting components will reduce the chances of a conversion and may even mislead the customer. For example, if you’re selling cat litter and your primary image is of the litter in a tray, the customer may not be able to identify the actual product immediately.
Hire professionals for Amazon product photography to get the best results. Most experienced photographers are familiar with Amazon and its guidelines. They will make sure your product pictures live up to the guidelines provided by the platform. Their product images will not be rejected and will draw positive attention from prospective customers.