While keywords nowadays may not be considered the most significant factor for search engine optimization, they are still important.
With Google and other search engines becoming smarter every day gone are the days where cramming your website with an awful amount of keywords would help you generate desired results. Google Panda, Penguin, and Hummingbird are just examples of how things have changed and are still evolving.
Google RankBrain, for instance, measures user satisfaction as well as determine most relevant results to search queries.
According to a recent study published by ImpactBND, Google accounts for more than 75% of global desktop search traffic with nearly 2.3 trillion searches made this year.
Furthermore, long-tail keywords have a higher click-through rate by 3%-5% more than generic searches. Moreover, 70% of marketers consider SEO as more effective than PPC.
With that being said, let’s take a quick look at how you can use keywords and why they can be effective for your site’s SEO.
Using Keywords Effectively
Over the years, SEO experts have come to understand the importance of using keywords effectively and optimize their usage. Here are some of the best places to use keywords and make them effectively boost your site’s SEO.
This is considered as a part of technical SEO—the page title shows as the first line of search results. Using keywords in your page titles can help you improve search ranking potential.
Even though meta descriptions are no longer a direct ranking factor, it can still help Google determine the relevancy of your content. Keywords in meta description can help searchers decide if they want to click through a search result.
Main & Subheadings
Both subheadings and the main heading of your page are important places to include your keywords as they make your content easy to scan. This can also your search results to appear as a part of a featured snippet.
Body of Your Content
Content to this day is considered to be one of the top SEO ranking factors hence missing out on using keywords within the body of your content doesn’t make any sense. However, it is crucial that you avoid keyword stuffing.
Image SEO is a thing, and pretty much all pros are using it to augment their chances of appearing in search results. Keywords usage for images includes image file names, image titles, image captions, and alt text for each image that you use.
Instead of big and lofty URLs, it’s better to use simpler and more organized URLs to avoid frustrating visitors. A keyword in the URL also provides context to what the page is all about.
Anchor Text for Links
Links are also considered as some of the top SEO ranking factors, and to optimize them; you should consider using a variety of anchor texts that include keywords in them.
Social Media Posts
Social shares and visibility of SERPs (search engine result pages) have been observed to have a strong link. Hence that is a good enough reason to optimize keyword usage in your social media posts as well.
Directories & External Listings
External business listings are also a great place to use keywords. There are numerous business directories, including Google My Business, Yelp, Yellow Pages, Angie’s List, Better Business Bureau, and many more.
Reasons to Use Keywords
A lot of people may actually consider using keywords as irrelevant in current times; however, that is not the case. Keywords to this day act as a linchpin that connects search queries to the content of your website and show how relevant your website is for visitors and online traffic.
Here are some reasons as to why using keywords effectively can boost your site’s SEO:
1. Keeping Up with Potential Customers
Customers these days are extremely diverse. People from all over the world are using the internet to connect with services that can offer them viable solutions to their pain points.
Using the right keywords can help you attract potential customers and new prospects that might not be aware of your company or website. Likewise using the right keywords can help you keep up with such potential clients that might convert and offer you further business down the line.
Users can type in their search queries, and if the keywords that you use are relevant to their search intent, then there are high chances that your website or landing pages will show up on their search engine result pages.
2. Understanding Search Intent
Major search engines, including Google and the rest, are now progressively becoming focused on providing results based on the user’s intent behind typing in a search query. Therefore in recent times, searcher’s intent has become one of the topmost ranking factors which websites should be optimizing for without fail.
Nowadays, it is considered as a prime responsibility to create content that relates to search intent, and keywords can help you achieve that. Keywords that are in line with search intent have been observed to deliver outstanding results in a quick succession of time.
3. Trends and Tendencies
User trends are always shifting, and it’s pretty much a very dynamic flow of energy and concentration where the masses can become affixed with one thing and then move on to another in quick succession.
Consumer research tools like Google Trends, Trendwatching, Omgili, and Spezify, to name a few can help you determine in which direction the market is moving. This can help you determine trending keywords, topics, subjects, and themes.
You can also make use of other tools like Buzzsumo, SEMRush, Bloomberry, and various social media platforms to get an idea of what the market is currently interested in at the moment. Using the right keywords can thus help you capitalize on such trends and tendencies.
4. Increased Conversions
The more relevant and relatable your keywords are for the user, the more your chances improve for your website and landing pages to show up on their result pages.
If you are able to nail the use of your keywords and optimize them in the right places, then that could lead to more customers visiting your domain and seeking solutions to their problems. This can greatly augment and improve your ability to convert audiences, generate leads, and make sales.
5. Target Quality Traffic
Using the right set of keywords also help you identify your business strengths and strong points. A software development company wouldn’t sell a water jar. Hence their keyword usage will be dedicated towards their unique products, services, and offers.
This allows the audience to understand the forte of your business. Hence with the use of keywords, you will have a better ability to attract relevant audiences to your website that understand you’re the nature of your work or expertise as well as the products and services that you have to offer.
6. Organic Marketing is Free!
There is no doubt that organic SEO can be painstaking at times since it takes a lot of effort and results do not show up that quickly as compared to paid campaigns, but in the end, it is free. This means that you can continue to make efforts and invest your time in organic SEO and it will help you eventually reap the benefits in the future.
7. More Clicks than Paid Advertising
While this may not be true in every case, users generally tend to click more on a highly ranked organic result rather than a highly placed paid ad.
A high percentage of users follow similar behavior where they might even try to avoid clicking on a paid ad altogether. Young learners that buy dissertation online UK would also follow this general behavior at times.
8. Supports SEM
Search Engine Marketing primarily uses paid advertising and other cost incurring methods to promote your website and increase its visibility in search engine results. However, keywords are still used in both organic and paid marketing nonetheless.
Furthermore, it has been observed that both SEO and SEM can be supportive of each other even though they differ in approach altogether. Higher education pupils who buy dissertation online would also often use SEO and SEM in conjunction to promote their side ventures online.
Keywords are not dead, and they are pretty much alive, however, with search engines becoming increasingly smarter with the passage of time, their application may have been tweaked a little.
In current times user and search intent are the primary focus for search engines like Google, which is why using the right keywords effectively is a matter of even more concern. The usage of right keywords hence can very much improve the SEO of your website.
How to Use User Generated Content to Market your Business on Instagram
If you are looking for digital platforms to enable your business to grow, you need to note that Instagram has come up as a powerful medium in recent times. And if you are not using it to grow your business, you are missing out. It is one of the most effective social media platforms to market your business with a vast user base. You could employ a host of strategies to market your business on Instagram. However, out of the many, User-Generated Content (UGC) is by far the most effective. Thus, if you are considering hiring a leading Digital Marketing Company in the USA to market your business then Brainvire will help you, this is one strategy that you must insist they employ to enable them to deliver the desired digital marketing results.
What is UGC & Why Use it?
Putting it in simple terms, UGC is what people have mentioned by users about your brand or business. It could be anything related to anything about your business. While posting such content on Instagram often helps if your business is also tagged to generate a high reach. Generally, such content is created by your customers. Apart from this, however, it might be your customers of the future or even the general audience at large. If you are wondering what type of content is best for your business, it matches the overall tonality of your brand. It would be best if the content also promotes the products or services offered or brand’s benefits. It is indeed a powerful means to promote your business or brand because it would add to its credibility.
Simple Strategies to generate Instagram UGC
Promoting your Instagram Audience for sharing the contents created by users
As already mentioned, having more UGC on your Instagram yields actual results, and you must constantly seek ways for your users to do so. For the same, it is essential that you keep reminding your customers and especially your satisfied customers, to mention in their Instagram posts the positive experience they have had while using any product of your business and recommending the same to other potential users. To do so, you can ask them to use hashtags with your brand name. You could also promote them to use @mention in the posts by doing the same. It is best if the same is used in the centre of the content to become easily visible to the audience and thus create the desired impact on them.
Choosing the right content created by your users
Though promoting UGC can be a powerful strategy for digitally promoting your business. But at the same time, you must share and promote the right kind of it. As already pointed out earlier, you need to make sure that the content you want to use for promotion generated by users is in line with your brand tonality. To make the post you share more attractive, you could edit the colors or use certain filters. Once this is taken care of, you can have the best results.
Request for permission for sharing the contents created by users
Once you have decided to share the content created by your users on your Instagram, you should seek permission to share the same. It is seen that the user may not always like that their posts be shared. It could be due to various reasons. Whatever is the reason for it, it is always vital that you seek written permission from them before you share their post. You could seek the same through a Direct Message (DM). For a feed post, you could do the same over a comment. It would make it very effective.
Share the Content created by users through Stories & posts on Instagram
If you are wondering how to share content generated by users, you can do it through Stories on this platform and also over Instagram feed posts. In case you do it as a feed, the good news is that some useful apps could enable you to do just that. You could also share by capturing the screen of the posts and sharing this content that is generated by users and ensure that your business grows fast.
To conclude, we can say that content created by your users on Instagram can indeed be a beneficial strategy for promoting your business in the online space. If you hire a digital marketing company in the USA for the job, ensure that the above methods are executed to get the best results.
Digital Marketing Is Becoming So Crucial For Us
We know how accessible the internet has become these days. We still see the number of people on the internet rapidly increasing. It has made our lives so much easier, which is why everyone wants to benefit from it. With the use of the internet increasing at this pace, the way things used to work has also changed. This is all that we see, and we can always feel the difference. Now, when we hear the word marketing, we always understand how to connect with the audience in the best way possible. We have to see where we can meet them, what is the place they are available at? Here the internet is seen as the right choice these days. The digital marketing agency is working wonders for us, and we can see why it is needed. Any online business presence that we see has to have a marketing plan in place.
Indeed, there are many customers on the internet waiting for the right opportunity to avail themselves of the services they need. Businesses must have a well-made online presence with a strong and solid marketing plan. It is excruciating to fit in the online market if the company does not have a good strategy for the marketing plan. Customers will never randomly visit you online, not unless they lead there, and leading them there is what marketing does. Using the internet to connect with customers in real-time is what benefits the business most. We have to see that how good it is for them. Digital marketing helps to engage with a much larger audience than those of the traditional ways. There is no limit for the interaction with the customers online as there are many customers waiting for the right opportunity.
Ensure To Target Your Desired Audience
A banker will never be interested in how the machines are made, and an engineer will never see how balance sheets are actually balanced. This is because it is not their domain or the field of study. People are never interested in what they do not want. This is why it is essential for us only to target the audience for which we provide the services and sell the products. A digital marketing agency ensures to make that happen because engaging with the target audience is always beneficial. Selling the right thing to the right person makes sense. In the past, we had very little control over what audience we used to engage with through marketing, as billboards, TV commercials, and brochures were the means of doing that.
With the help of digital marketing, we can see what audience is visiting us and how we are catering to them. This lets us have insights regarding them so we can be more specific to what do they need. As their provider, we have to understand all things that they expect us to do for them. This will let them stick to us for a longer time and be their number 1 choice. There has to be research where you can easily identify your ideal buyer’s persona? This will lead you to a more successful business. Many businesses provide a range of services and products. Understanding their broad audience will help to target their audience more effectively and efficiently.
It Is Definitely More Cost-Effective
It is so true that the traditional ways of marketing were a little too heavy on the pocket. All those businesses that did not have many investments could not have all the marketing means available to them. All the big companies were always capturing the whole marketing picture at that time as they had enough money to make that happen. Running the commercials and having the billboards on the side of the roads was not cheap.
Keeping that in mind, if we see how a professional digital marketing agency works, we will observe how cost-effective it is now. Also, we can always see that what strategy is helping us get more customers. If any strategy is not working, we can always change it and make it better. These opportunities were never available before. This is so essential as we are seeing controlled results allowing us to pay what we want. There are so many areas where we can choose to spend our money, making it the best choice for all the businesses. This is the reason we must really invest our money in digital marketing and see the results in no time.
It Lets You Run In The Same Race As Everyone
Unlike the oast, here we have the same ground to reach the customers. If we are good at marketing our business, we will see the results in real-time. Those days are gone when only those who had enough money were able to run marketing campaigns. Here any businesses that understand that how marketing works can outrun the big names in the market. This lets them have an equal chance at the competition. The opportunities that marketing lets us have are enough to outrank the big companies quite easily.
This is the aspect that attracts most customers to the idea of an online business presence, and we can see the rapid increase in it. The coming days belong to the internet so we must learn how it all works. Having a marketing plan will always let you have many opportunities available that will surely help you grow.
Digital Marketing Is Always Better
There is not even a debate regarding this. The benefits that companies are getting since they have started equipping digital marketing strategies are observable. This is how we are able to survive in the tough competition in the market.
A professional top branding agency will always help your brand to reach people. The marketing plans that they make according to the businesses and their services really help a lot. All online businesses must have a good and solid marketing plan to have all the advantages that they need in their favor. This is how a business can be successful and draw more customers to increase revenue.
How to Optimize Your Blog Content from SEO Perspective
Blogs have emerged to be a beautiful mode of communication and boosting medium for businesses. You can tell your perspective on the topics of your niche. It is easy to explain products and services from different angles with blogs.
Do you want to improve your online presence? Are you interested in increasing your brand awareness? Blog SEO is the answer! Optimizing your SEO starts from the same step of creating a blog till its publishing and promotion. We’ll discuss the strategy for achieving blog SEO.
What are the Steps for Optimizing Your Blog as per SEO?
Content writers and SEO marketers need to be clear about why to optimize their blogs. Goals could be:
- To attract the target audience.
- For conversion ratio optimization.
- To spread the word about the uniqueness of their products in the market.
Check out the following tips for covering blog SEO:
Design Your Content After Keyword Research
Keywords are the foundation of the entire content. Do you how search engines display results to the customers when they put their queries? Search engines show results matching keywords with the search intent.
Keyword research helps in addressing the needs of your customers. Also, it decides your rankings on the SERPs. How to do keyword research?
- There are many websites available online that will ease your search, like BuzzSumo, Ahref, keywordtool.io.
- Do competitor’s keyword analysis and what are the trending topics in the market.
You can use keyword synonym and LSI keywords in the heading tags and alt tags. It will bring industry-wide customers to your website.
Come Up with a Compelling Blog Title
The title is the single most crucial factor that could give an edge to your blog. Title improves the relevance of your content for both search engines and users.
But, How? It appears under the website URL on the SERPs. It is the game of a single second. If the title seems appealing to the users, they will click on your website. Otherwise, they’ll skip it.
Now, the question arises, how to design enticing titles?
- Keep title’s characters between 20-70.
- Long-tail keywords covering user intent to attract genuine visitors.
- Make it strong, noticeable with bigger fonts.
Strategize Your Internal Links and External Links
Do you know there is a logic behind assigning internal links? Obviously, one is to take your users to relevant pages on your website. The second is to amplify your ROI. But, we can strike these two birds with one arrow. How? By using anchor text taking your visitors to high converting relevant pages.
External links may seem to be a redundant part. Generally, marketers don’t prefer external links. But, they are necessary from the reader’s point of view. External links are helpful for readers to know more details on the crucial part of the blog. If you’re providing an effective blog, they’ll come back to it again.
Improve Readability of the Blog
Readability is the single most important crucial factor to grab the attention of customers. It makes your text easy to digest and enjoyable. It will earn you more shares, subscribers, followers, and popularity in the online market. These things come under readability:
- Word choice: You can always choose comparatively easy words rather than difficult to understand for the 8th standard student. If it is required to use industry-related words, assist it with more explanation or example.
- Short sentences: Use short and simple sentences within bigger sentences. It makes your blog look musical with a combination of short and big notes. Also, you can emphasize specific points.
- Small paragraph: A wall of big paragraphs instantly drives away readers. Smaller paragraph covering related information improves readability.
Use subheadings and bullet points to help readers get an overall idea of the blog at a glance.
Write Unique and Updated Content.
Unique content is something covering a topic from a fresh perspective. If users find it interesting, they’ll dig deeper into it. Provide updated content and use conversational language to give your audience a personalized touch.
Also, you can use various elements like humor, questions, bold, italics, quotes, personal stories. Last but not least, put your passion and feelings into the blog. You can contact an SEO agency in India to create fresh content and optimize your website.
Create Strong Visuals
Infographics are increasingly becoming popular in the market for increasing user interactivity. But, why? Infographics help in directing users with images and text.
The plain text involves the user by 10%. On the other hand, infographics by 90%. What is the result? They spend more time on the blog pages.
Also, use visuals to illustrate what is written in the blog. The human mind can process visuals 60,000 times faster than regular information. So, users will remember your blog for a long and come back to you again.
In brief, blog SEO is a must requirement for giving a personalized view of your niche. These are the essential points:
- Use infographics and images to improve reader’s engagement with your blog.
- Put Internal and external within the content to satisfy the curiosity of the users.
- You can write a blog from the customer’s point of view to address their concern areas.
If you have any further queries, suggestions, or insights from the above article, you can ask in the comments section.
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