While keywords nowadays may not be considered the most significant factor for search engine optimization, they are still important.
With Google and other search engines becoming smarter every day gone are the days where cramming your website with an awful amount of keywords would help you generate desired results. Google Panda, Penguin, and Hummingbird are just examples of how things have changed and are still evolving.
Google RankBrain, for instance, measures user satisfaction as well as determine most relevant results to search queries.
According to a recent study published by ImpactBND, Google accounts for more than 75% of global desktop search traffic with nearly 2.3 trillion searches made this year.
Furthermore, long-tail keywords have a higher click-through rate by 3%-5% more than generic searches. Moreover, 70% of marketers consider SEO as more effective than PPC.
With that being said, let’s take a quick look at how you can use keywords and why they can be effective for your site’s SEO.
Using Keywords Effectively
Over the years, SEO experts have come to understand the importance of using keywords effectively and optimize their usage. Here are some of the best places to use keywords and make them effectively boost your site’s SEO.
This is considered as a part of technical SEO—the page title shows as the first line of search results. Using keywords in your page titles can help you improve search ranking potential.
Even though meta descriptions are no longer a direct ranking factor, it can still help Google determine the relevancy of your content. Keywords in meta description can help searchers decide if they want to click through a search result.
Main & Subheadings
Both subheadings and the main heading of your page are important places to include your keywords as they make your content easy to scan. This can also your search results to appear as a part of a featured snippet.
Body of Your Content
Content to this day is considered to be one of the top SEO ranking factors hence missing out on using keywords within the body of your content doesn’t make any sense. However, it is crucial that you avoid keyword stuffing.
Image SEO is a thing, and pretty much all pros are using it to augment their chances of appearing in search results. Keywords usage for images includes image file names, image titles, image captions, and alt text for each image that you use.
Instead of big and lofty URLs, it’s better to use simpler and more organized URLs to avoid frustrating visitors. A keyword in the URL also provides context to what the page is all about.
Anchor Text for Links
Links are also considered as some of the top SEO ranking factors, and to optimize them; you should consider using a variety of anchor texts that include keywords in them.
Social Media Posts
Social shares and visibility of SERPs (search engine result pages) have been observed to have a strong link. Hence that is a good enough reason to optimize keyword usage in your social media posts as well.
Directories & External Listings
External business listings are also a great place to use keywords. There are numerous business directories, including Google My Business, Yelp, Yellow Pages, Angie’s List, Better Business Bureau, and many more.
Reasons to Use Keywords
A lot of people may actually consider using keywords as irrelevant in current times; however, that is not the case. Keywords to this day act as a linchpin that connects search queries to the content of your website and show how relevant your website is for visitors and online traffic.
Here are some reasons as to why using keywords effectively can boost your site’s SEO:
1. Keeping Up with Potential Customers
Customers these days are extremely diverse. People from all over the world are using the internet to connect with services that can offer them viable solutions to their pain points.
Using the right keywords can help you attract potential customers and new prospects that might not be aware of your company or website. Likewise using the right keywords can help you keep up with such potential clients that might convert and offer you further business down the line.
Users can type in their search queries, and if the keywords that you use are relevant to their search intent, then there are high chances that your website or landing pages will show up on their search engine result pages.
2. Understanding Search Intent
Major search engines, including Google and the rest, are now progressively becoming focused on providing results based on the user’s intent behind typing in a search query. Therefore in recent times, searcher’s intent has become one of the topmost ranking factors which websites should be optimizing for without fail.
Nowadays, it is considered as a prime responsibility to create content that relates to search intent, and keywords can help you achieve that. Keywords that are in line with search intent have been observed to deliver outstanding results in a quick succession of time.
3. Trends and Tendencies
User trends are always shifting, and it’s pretty much a very dynamic flow of energy and concentration where the masses can become affixed with one thing and then move on to another in quick succession.
Consumer research tools like Google Trends, Trendwatching, Omgili, and Spezify, to name a few can help you determine in which direction the market is moving. This can help you determine trending keywords, topics, subjects, and themes.
You can also make use of other tools like Buzzsumo, SEMRush, Bloomberry, and various social media platforms to get an idea of what the market is currently interested in at the moment. Using the right keywords can thus help you capitalize on such trends and tendencies.
4. Increased Conversions
The more relevant and relatable your keywords are for the user, the more your chances improve for your website and landing pages to show up on their result pages.
If you are able to nail the use of your keywords and optimize them in the right places, then that could lead to more customers visiting your domain and seeking solutions to their problems. This can greatly augment and improve your ability to convert audiences, generate leads, and make sales.
5. Target Quality Traffic
Using the right set of keywords also help you identify your business strengths and strong points. A software development company wouldn’t sell a water jar. Hence their keyword usage will be dedicated towards their unique products, services, and offers.
This allows the audience to understand the forte of your business. Hence with the use of keywords, you will have a better ability to attract relevant audiences to your website that understand you’re the nature of your work or expertise as well as the products and services that you have to offer.
6. Organic Marketing is Free!
There is no doubt that organic SEO can be painstaking at times since it takes a lot of effort and results do not show up that quickly as compared to paid campaigns, but in the end, it is free. This means that you can continue to make efforts and invest your time in organic SEO and it will help you eventually reap the benefits in the future.
7. More Clicks than Paid Advertising
While this may not be true in every case, users generally tend to click more on a highly ranked organic result rather than a highly placed paid ad.
A high percentage of users follow similar behavior where they might even try to avoid clicking on a paid ad altogether. Young learners that buy dissertation online UK would also follow this general behavior at times.
8. Supports SEM
Search Engine Marketing primarily uses paid advertising and other cost incurring methods to promote your website and increase its visibility in search engine results. However, keywords are still used in both organic and paid marketing nonetheless.
Furthermore, it has been observed that both SEO and SEM can be supportive of each other even though they differ in approach altogether. Higher education pupils who buy dissertation online would also often use SEO and SEM in conjunction to promote their side ventures online.
Keywords are not dead, and they are pretty much alive, however, with search engines becoming increasingly smarter with the passage of time, their application may have been tweaked a little.
In current times user and search intent are the primary focus for search engines like Google, which is why using the right keywords effectively is a matter of even more concern. The usage of right keywords hence can very much improve the SEO of your website.