Connect with us

DIGITAL MARKETING

5 Best SEO Strategies For Ecommerce Websites

Published

on

Best SEO Strategies For Ecommerce Websites

Widespread internet connectivity, digital payment options, safe and quick supply chain systems, and pattern-observing bots giving you the desired product recommendations are a few reasons behind the surge in the e-commerce industry. According to data-based predictions by Statista, there would be more than 2 billion people buying goods and services through e-commerce sites in the year 2021.

The American stock exchange, NASDAQ, predicts that by 2023, around 90 percent of retail purchases would happen online. These data points clearly show that an online presence is a must for any business to survive in this competitive world. Today, apart from e-commerce giants such as Amazon, Walmart, and Alibaba, we have several niche sites selling specific products like apparel, groceries, cosmetics, electronics, etc. In the service sector, e-commerce is emerging as a winner with localized platforms such as food delivery apps, online furniture shops, real estate websites, etc.

The first step to shoot up in the world of e-commerce is to have a great website. And the SEO parameters are the best way to judge your site. SEO is cost-effective, directs traffic, and increases the reputation of the business. Here is a rundown of some essential SEO strategies for e-commerce sites.

5 Best SEO

1. Easy Accessibility

Imagine clicking on the website URL, and it takes too long to load. Won’t you go back to the search page and look for other options? Similarly, at times, a product may not be available, and the consumer might get a 404 error. As a business owner, one has to take care of such accessibility issues. Redirecting, creating a custom error page are some of the possible solutions available. You could use 301 redirects and take the user to a desired location on the site. If the product is unavailable temporarily, you could update the same on the page. It is also possible to send users email notifications regarding product availability.

When you have several products, it is advisable to have more options rather than infinite scrolling. Scrolling delays the loading, and the users may not see the page footer. One needs to remember that a great UX and UI largely determine the success of the online business.

2. Use Right Keywords

The present-day search engine bots could identify keyword stuffing and could penalize the website for it. But still, keywords are the way to find out customer intention. Though search engines do not provide keywords anymore, they use it for ranking the website. For example, if there is an exact match for the keywords in the e-commerce product descriptions, there is a good possibility that the user lands up on the corresponding page. So, we have a range of keyword suggestion and planner tools such as Ahrefs keyword explorer, Google Keyword Planner, Ubersuggest, SEMrush, etc.

The Keywords are of two main types: head terms (short-tailed) and long-tailed keywords. Short-tailed keywords are probably the products that we wish to purchase. They are the most common search terms. Long-tailed keywords represent a customer’s intention, like the product they want to buy, their favorite brands, etc.

3. Technical SEO

Once you select the list of keywords from the keyword planner tools based on search volume, commercial intent, and product fit, the next step is to place them in the right place. One needs to prepare a keyword mapping document, which gives the details of keywords used in each page’s elements, such as the page URL, title, H1, H2 tags, and product descriptions. The URL should not be too complicated. Therefore, you have to maintain a simple architecture for the site. It should be such that the user makes only three clicks to reach the home page. Also, it is advisable to include short-tailed keywords in the URL.

For e-commerce websites, it is necessary to implement product schema markup and review schema markup. These let you display product details and their ratings on the SERP (result page). Optimizing the site for mobile is also a must.

4. Link Building

Link building could be external and internal, and both are essential for e-commerce sites. Internal linking (cross-linking within your site) increases customer engagement time. Before linking to another page, one has to ensure that the visitor finds the info useful. Internal linking also makes crawling easier for the search engine bots, thereby increasing the SEO rank. External links from sites help you gain visibility in the online world and establish domain authority.

5. Blogs and Social Media Presence

People are far more satisfied when they get to know about a product on social media platforms. Chances are there that a close friend tries out a new cream and adds a photo, tagging the product name. The users might quickly search for the product info on the same medium. Make sure to update blog links, review snippets, sale info, etc., on these platforms. Some people like to investigate well before making a purchase. You could give detailed info via blogs. Blogs also arouse enthusiasm towards a particular product or service.

Final Thoughts

These days, search engines keep changing the algorithms. However, their main aim is to present the best website to the user. Therefore, like an e-commerce business owner, one must think from the customer’s perspective, understand their needs, and design the site accordingly. Most importantly, one should be able to deliver what is promised. Thus genuine reviews and likeability are also measured while ranking a site for SEO.

Continue Reading

DIGITAL MARKETING

Reach A Zenith In The Audio-only Social Media App Market By Launching The Clubhouse Clone

Published

on

Audio only Social Media App

Every day, we need to look forward to something in the digital era. We all spend a lot of time searching online for services or products. Any sector you take like fashion and style, healthcare consultation, education, etc., the innovations seem to race forward by blending the services with technology. Mainly social media apps are spiking both in popularity and in bringing untapped technical advancements, which pave the way for the affiliate platforms. For example, we can take social audio apps that have seemed to gain popularity. All because of a single app- Clubhouse.

What is Clubhouse, and why the sudden hype?

The Clubhouse is an audio-only social media app that has been making news across various platforms. By allowing people to collaborate, share stories in real-time, the app has been bringing in much appreciation, especially by business professionals. We always talk about something frequently and awe at it because of the exclusivity. Similar to that, the clubhouse app is being the top topic because of its invite-only model and can be made available only on iPhones.

Why is that the Clubhouse App Gaining All The Attention?

Individuals get pulled into odd things. As are we. Since the Clubhouse application is a web recording based stage, clients began paying notice to the application. As of late, Elon Musk’s tweet set off business monsters and everyday citizens to surge towards the Clubhouse application. What was the tweet about?

“On Clubhouse around evening time at 10 pm LA time”- this tweet lifted interest among clients. The application confronted a sharp spike in the quantity of clients when Elon Musk seemed, by all accounts, to be one of the webcast show members. This explains that business magnates like Elon Musk are keen on joining the sound put together stage and offering perspectives to respect various subjects.

The passage of Elon Musk is certainly an incredible acknowledgment for the application. This occurrence plainly depicts that when a plan of action is exceptional, it can draw in quite a few clients inside some time.

It’s the time!

Looking at the trend, many development companies and entrepreneurs have started to try out making a replica of the parent app and giving the experience to everyone. So, if you are one among the army, then this blog is going to be your navigation guide for developing the right and the exemplary Clubhouse Clone app.

Features are the prominent element that will influence both the cost and the success of any app. Without including the right features, the app cannot be successful. If you are wondering about what the right features are, then here you go!

Mandatory features of the app

Create profile:

Users have to register themselves in the app before using it. They have to put the name and their phone numbers. If your app is going to be an invite-only app, then the users must have to book in advance to get invited.

Hallway:

Since it is an audio-only social media app and the experience is like a house party, the features’ name also gets correlated with it. Basically, the hallway is like a news feed to any social media app. Users can view the present chat rooms. The scheduled rooms appear at the top of the hallway.

Rooms:

The feature gives the view of the people’s names in the room and a description of the topic that is going on. The room is similar to the podcast. Users can have the option to listen or mute/leave the room to explore other active rooms. Users can get the information of the moderator, speaker, and audience who are listening to the conversation.

Clubs:

Users can create clubs within the app. It is similar to that of a group chat in social media apps. They can create communities and host any conversations and meetups with other users. There are four types of memberships such as founder, members, admin, and followers.

Notifications:

The feature is straightforward like any app. It lets the user know about the new follower when there is an invite and so on.

Invitation:

For users to send an invite to someone, they must be from the contact book of their phones. Users can also see the people on their contacts who are using the app and search and invite people to use the app.

These features play a major role, and you must add them if you are set to launch a Clubhouse Clone app.

Three Self-Evident Reasons Why Are Audio-Based Apps Trending

Longer Screen Time:

Let’s all face it, we can’t drive or go jogging or indeed can’t roll in the hay with our eyes on the phone. But we can’t say an equivalent for audio-only social media apps. you’ll walk, run or maybe drive while taking note of these apps. These apps add more screen time, thus paving the way for a far better reach for the advertisers.

Welcoming Newcomers:

Voice doesn’t just expand the usage time or the socializing time, but it also caters to over 256 million visually impaired individuals. Though they have been overlooked these years by a voice-based social app, they will leverage this chance and be “social” during a way that they could not have experienced till now.

Better Promotion:

As audio-based social media apps are trending, they open up new ways of advertising also.This type of advertising is often a future trend, because it is more engaging and interactive than image ads or text.

On a concluding note

Cheers! We have come to the end of this blog. If you are ready for clubhouse clone app development with an idea, then the next step is to reach out to us. Join us. Together, we can launch a top-charting app. So, hurry right away to our team.

Continue Reading

DIGITAL MARKETING

How to Market Your Photographs on Instagram

Published

on

How to Market Your Photography on Instagram

One of the most popular social media platforms is Instagram through which various users express their views and talents through videos and photos. It is also a platform that is widely used by professional and amateur photographers to show off their talent in photography. For a photographer, Instagram is the best platform to showcase his or her photographs and gain popularity. The more Instagram followers you get, the more popular you will become.

Instagram is also a great platform to promote your business and attract clients and customers across the world. So, if you have not started on this social media platform yet, then you start it doing so right now. Here is how you can market your work on Instagram.

Create your Instagram Account

This is quite a simple and easy thing to do – create an Instagram account. It is an app can be easily downloaded on your phone. Registering to the platform is as easy as registering to other social media platforms. You can create two accounts on Instagram – personal and business. If you are looking at Instagram for business purposes, then you should open a business account that has more features than the personal account.

However, you can also combine both professional and personal accounts together or keep them separate. Instagram allows its users to create multiple accounts and have access to all of them at the same time. To promote your business and keep your personal life restricted to your friends and family, then it is best to keep them separate.

You should also make sure that your bio speaks about you and your work. Also, ensure that it is short and not lengthy. You can take some ideas from other Instagram accounts of photographers if you are not sure how to do so.

What should you Post on Instagram?

The first thing to do before you post your photos on Instagram is to choose the best photo from your collection. Your photos posted on Instagram should be able to speak about your work. You can either edit your pictures or simply put them the way they are. If you are planning to edit the pictures, then you can do so on Instagram itself. But for more professional edits it is best to use your own software.

You can use themes to post your photos on a weekly or daily basis. Using the storyline for uploading photos on Instagram is also very popular among photographers.

How to Increase your Fan Following

If you are looking for some good numbers of Instagram likes, then ensure that you use as many popular hashtags as you can. Using hashtags attracts users who can get access to the photos or posts under those hashtags. If your photos are good and grab the attention of the Instagrammers, then you are surely going to get some huge number of likes.

Instagram needs to be live and active to keep the interest of the followers or other Instagrammers. Hence, make sure that you are posting your photos on a regular basis and also interacting with the followers. The more interaction you have with them, the more they are going to visit your account.

Continue Reading

DIGITAL MARKETING

How Photography is Essential for Digital Marketing

Published

on

By

How Photography is Essential for Digital Marketing

The digital era caused the emergence of different innovations. One of those is digital marketing. The term itself indicates that it comprises all the digital media to conduct marketing tasks successfully. Photography is one of the types of digital media. Photography is a great tool for marketing. However, this is only possible to successfully do marketing when they look good. Photography can help digital marketing to bring the best result. Photo retouching service can be the best way to make photos be helpful in digital marketing. You will know in detail how photography is essential for digital marketing.

Grabs Attention Faster

The intention of uploading photos on a different marketing campaign is to attract people to the product and services. If you write different qualities of a product, give elaborate descriptions of products that may get noticed by only a few people. On the other hand, if you give photos of the product from different angles that will reach more people. To get more focus on the subject you can get a clipping path service so that there are no unwanted things besides the subject that can distract.

Share Information Effectively

Marketing means sharing your ideas and information which you can use to provide people with values to their life. And digital marketing means doing the same using digital tools like photographs. A photograph has a magical power to express more information, more effectively, and efficiently. A photo with a plain background can share the information more effectively than with a distracting background.

Appeals Emotionally

The target of most marketing campaigns is to strike the emotion of the target audience. If they can hit the emotion then they can get an assurance that their service will get sold. And the most striking tool for hitting the emotion of people are photos. People react to a visual more conveniently. There are no better visuals than photos. So, to conduct a digital marketing task, you have to promote with photos.

Increase Engagement

If you cannot increase engagement there is no use of your whole marketing process. The major intention of a marketer should be to engage people with the service. Without engagement, no product will get sold much. The marketing campaign will fail to increase sales. However, you can increase engagement by using captivating photos of your product. People will like and love the product photos on social media platforms.

Boost Social Media Presence

Social media presence has become a part and parcel of modern life. So, the companies also have targeted social media to promote their business. Social media like Instagram works only with photos. 69% of the businesses keep a budget for promoting a business on Instagram. Besides this, there is Facebook, Twitter, Tumblr, and many more that need photos to promote. Photos will boost your social media presence greatly.

Above all, using photography in digital marketing makes you Unique. According to the latest algorithm of Google shows us the importance of being unique in this digital era. The best way to be unique is to use your own photos for promotion. This is the most effective and efficient way of digital marketing.

Continue Reading

Trending